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Title:

EA Dead Space - A Transmedia Marketing Case Study

Your vote:
Level:
Advanced
Type:
Dual
Category:
Advertising / Marketing
Organizer:
Ian Schafer, Deep Focus
Panelists:
Ian Schafer (Deep Focus)
Description:
This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.
Melody Naylor
on 19/8/08
Great!
Matt Ott
on 19/8/08
***** 5
Amazing - This justifies my trip to SXSW!
brian ries
on 19/8/08
sounds awesome, dead space intrigues me.
Andrew Green
on 19/8/08
This is pretty darn cool :)
Josh Levy
on 19/8/08
Insight into the EA cross platform marketing is extremely interesting. How they manage all of their products is amazing and I can't wait to see this!
Ethan Noble
on 19/8/08
I can't wait for DS to come out. The buzz is deafening.
Ross Cohen
on 20/8/08
I would love to hear about this!
Alan Wolk
on 27/8/08
This is a great case study and well worth hearing about.
Rake Back
on 6/3/09
Yes,
This sounds like a very interesting topic. Gamers are pretty much at the forefront of this type of technology.
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on 14/4/09
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sports betting
on 1/6/09
good news
Steve2 Akazz
3 weeks, 5 days ago
This is another one, and would work better
Do it today!
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Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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