As of September 2, Panel Picker voting is closed. You can, however, still leave comments on the proposals you find interesting. We will announce the first set of accepted panels on Thursday, October 2. Stay tuned to the SXSW Interactive Festival website for these announcements, or e-mail us if you have questions.
This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.