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EA Dead Space - A Transmedia Marketing Case Study
- Your vote:
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- Organizer:
- Description:
- This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.
- Questions
Answered: -
- What is the Dead Space game?
- What was the thinking behind the development of Dead Space?
- What were the goals for marketing Dead Space?
- What was the "hub and spoke" marketing strategy for Dead Space?
- How was the Dead Space comic book used?
- What was the role of event marketing?
- How did the animated movie play a role in the marketing plan?
- What role did interactive marketing, including developing and managing a Dead Space ARE and the use of online social communications (Digital PR) play?
- How successful was the campaign?
- How did EA measure success?
- Panelists:
- Level:
- Advanced
- Category:
- Advertising / Marketing
- Type:
- Dual
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon