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Baseball Stats: The Key To Measuring Online Engagement

Event SXSW Interactive 2009
Format Solo
Organizer Ian Schafer – Deep Focus
Description Statistics have always played an important role in summarizing baseball performance and evaluating players in the sport. Deep Focus founder and CEO Ian Schafer borrows this line of thinking in addressing what's been the top question this year - how to measure online engagement beyond the click? Ian will unveil a proprietary solution that borrows some thinking from the sport of baseball. Intrigued? You should be!
Questions
Answered
  1. Why is there the need for an industry standard formula measuring engagement?
  2. How does the industrry currently measure engagement?
  3. Why is the current formula of measuring clicks or even time spent ineffective?
  4. What's the parallel between baseball and measuring online engagement?
  5. What are the various online "stats" that are behind the thinking of the formula?
  6. What is this formula?
  7. How does this "baseball theory" provide valuable insight about consumers online social media habits?
  8. What is the social media marketing theory behind this formula?
  9. How can this be implemented in practical use?
  10. Has this formula been used and to what result?
Level Advanced
Category Advertising / Marketing
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