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Title:

You Need to De-Geek the Geek, Geek!

Your vote:
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Organizer:
Traci Miller, Collective Detective
Description:
To Geeks it's easy to speak in acronyms with a full sentence of just letters strewn together with a bunch of and's and the's. Problem: half your clients don't speak Geek. This panel delves into the kindergarten version of Geek talk to bring it down to a simpler level.
Questions
Answered:
  1. What are some ways that catering to a non tech-savvy demograpic can help you grow your audience?
  2. Acronyms and why they're confusing?
  3. Most confusing acronyms used and how to define them in simple terms.
  4. How to turn technical jargon into every day language.
  5. What are some ways new web applications are effectively attracting web thought leaders and mainstream users.
  6. Are you interesting at your spouses' holiday party when someone asks "what do you do"?
  7. Does your web application pass the "mom test?" Let's find out, come ask her?
  8. How can you help educate non-technical users to technical ways of doing things?
  9. How to build your audience outside of the 'technical' world.
  10. What non-tech places should you consider when promoting your start-up.
Level:
Beginner
Category:
Human / Social Issues
Type:
Panel
Event:
SXSW Interactive 2009
Developed for SXSW by Lindsey Simon