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Title:

Design Methodology: Where Neuro, Market Research & Usability Collide!

Your vote:
Level:
Intermediate
Type:
Panel
Category:
New Technology / Next Generation
Organizer:
michael lambie, Nielsen Company
Description:
A simple discussion on modern design usability testing covering how modern brain wave imaging techniques paired with eye-tracking and galvonic skin response, along with traditional methods of market research and usability can sharpen up your content.
Michael Lambie
on 8/8/08
Can't divulge the panelists yet, but they're going to be great.
Lisa Brewster
on 8/8/08
I've heard Michael casually talk about what he does with Nielsen, and it's absolutely fascinating. Trust me, you'll want to go to this panel!
Sean Montgomery
on 19/8/08
Yes! And lets break this stuff out of the lab so we can hold our own neuro-focus groups and sharpen our content in our everyday lives! http://panelpicker.sxsw.com/ideas/view/1039?return=/ideas/index/3/q:montgomery/category:New+Technology+^slash^+Next+Generation http://www.produceconsumerobot.com/vitalthreads/
Kurt Daradics
on 29/8/08
Michael is one smart dude. We're lucky to have him here in LA.
Do it today!
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Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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= Philosophical panel
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= Beginner level
I
= Intermediate level
A
= Advanced level
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