SXSW 2012 - Design Methodology: Where Neuro, Market Research & Usability Collide!

Design Methodology: Where Neuro, Market Research & Usability Collide!
Event	SXSW Interactive 2009
Format	Panel
Organizer	michael lambie – Nielsen Company
Description	A simple discussion on modern design usability testing covering how modern brain wave imaging techniques paired with eye-tracking and galvonic skin response, along with traditional methods of market research and usability can sharpen up your content.
Questions Answered	What are different methods of measuring brain waves? How is measuring pre-cognitive information from the brain useful for designing interfaces and content? How can i measure behavior data and pair it with sensory data, like eye tracking? How do i find people to test that represent my target audience? Aren't current qualitative and quantitative analysis methods suffiecient enough to understand my consumer? Is Neuro Marketing as safe as Clockwork Orange? What measures are available from the brain? Doesn't cognitive behavior override pre-cognite responses?
Level	Intermediate
Category	New Technology / Next Generation

Design Methodology: Where Neuro, Market Research & Usability Collide!