As of September 2, Panel Picker voting is closed. You can, however, still leave comments on the proposals you find interesting. We will announce the first set of accepted panels on Thursday, October 2. Stay tuned to the SXSW Interactive Festival website for these announcements, or e-mail us if you have questions.
Sam Altman (Loopt), Bud Caddell (Undercurrent), Uwe Hook, moderator (Media Direct Partners), Denny Reinert (navteq.com), Tina Unterlaender (AKQA)
Description:
Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to “get it right” in this burgeoning industry.