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Location Location Location: The Future of Mobile Advertising
- Your vote:
- Yes No
- Organizer:
- Description:
- Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to “get it right” in this burgeoning industry.
- Questions
Answered: -
- Is this type of advertising inevitable?
- How can advertisers leverage location based advertising?
- What models of mobile advertising are most attractive to consumers?
- What do service providers need to do to develop an effective mobile advertising campaign?
- What are the trade-offs consumers will make in accepting advertising of this type?
- Can this type of advertising be turned into a customer retention tool?
- Does location based advertising raise privacy concerns?
- What steps does the industry need to implement to ensure consumer privacy?
- Could consumers embrace the serendipity of coupons and two-for-one offers delivered to their phone?
- What is location based advertising?
- Panelists:
- Level:
- Intermediate
- Category:
- Advertising / Marketing
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon