Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Location Location Location: The Future of Mobile Advertising

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Advertising / Marketing
Organizer:
Sam Altman, Loopt
Panelists:
Sam Altman (Loopt), Bud Caddell (Undercurrent), Uwe Hook, moderator (Media Direct Partners), Denny Reinert (navteq.com), Tina Unterlaender (AKQA)
Description:
Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to “get it right” in this burgeoning industry.
Andrew Simpson
on 19/8/08
Hi Sam, I'm curious what do you feel is at the core of enjoyable advertising. Is it a sense of play in the delivery? Is it value or incentive for the person on the receiving end? Something else?
Do it today!
Link to this page
← All panel ideas
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
Developed for SXSW by Lindsey Simon