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Location Location Location: The Future of Mobile Advertising

Event SXSW Interactive 2009
Format Panel
Organizer Sam Altman – Loopt
Description Most people groan at the thought of advertising on their mobile phone and rail against the idea as 24/7 marketing. But is it possible that mobile advertising could be something that consumers enjoy? the panel will explore this dichotomy, what it takes to “get it right” in this burgeoning industry.
Questions
Answered
  1. Is this type of advertising inevitable?
  2. How can advertisers leverage location based advertising?
  3. What models of mobile advertising are most attractive to consumers?
  4. What do service providers need to do to develop an effective mobile advertising campaign?
  5. What are the trade-offs consumers will make in accepting advertising of this type?
  6. Can this type of advertising be turned into a customer retention tool?
  7. Does location based advertising raise privacy concerns?
  8. What steps does the industry need to implement to ensure consumer privacy?
  9. Could consumers embrace the serendipity of coupons and two-for-one offers delivered to their phone?
  10. What is location based advertising?
Panelists Sam Altman (Loopt), Bud Caddell (Undercurrent), Uwe Hook, moderator (Media Direct Partners), Denny Reinert (navteq.com), Tina Unterlaender (AKQA)
Level Intermediate
Category Advertising / Marketing
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