PR professionals and bloggers need to find common ground and work together to develop a better way to correspond with one another. This panel attempts to get thought leaders on both sides of the issue talking openly about how to improve their relationship and ultimately help each other be successful.
Questions Answered:
What is about PR that bothers bloggers the most?
What is it about bloggers that bug PR professionals the most?
What would PR professionals like to see change about the pitching process overall, and especially when conversing with the blogosphere?
What are some successful strategies successful bloggers use to manage and organize the massive daily influx of emails/pitches/inquiries?
How has the public relations industry changed in the last ten years to accommodate citizen journalism and online media?
What are some best practices for bloggers?
What are some best practices for public relations?
How can we get beyond animosity and move toward mutual respect and cooperation from both sides?
How does pitching bloggers differ from pitching traditional news outlets?
Are public blacklists the only answer? The best answer? Fuel to the fire?