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Privacy and Personalization – Oxymoron or the Perfect Match?
- Your vote:
- Yes No
- Organizer:
- Description:
- It’s all about me. I want to see the stuff that amuses me. Not that ad. So you need to see what I’m doing online. OK….Wait!? What should I tell you? What’s the worst case scenario? Should I care? Our panel experts share perspectives on how to balance personalization and targeting with privacy concerns. Is solution even possible? Discuss.
- Questions
Answered: -
- What is personalization and how does it relate to privacy?
- What are the primary challenges in implementing both personalization and privacy policies online?
- Do users care about privacy, and how does that manifest itself in practice?
- What lessons have been learned about what end users really want when it comes to privacy?
- What actual privacy disasters exist and how is that different from perceived risks?
- What do users want most in terms of personalized information online?
- What are the economic drivers for personalization between users, companies, advertisers?
- Are advertisers different from retailers or content providers?
- Where is personalization headed, and how does that change things from a privacy angle?
- What guidelines would you suggest to serve end users and for-profit organizations?
- Level:
- Intermediate
- Category:
- Community / Social Networks
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon