Reaching Youth On the Go: Compelling Mobile Content |
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| Event | SXSW Interactive 2009 |
| Format | Solo |
| Organizer | Ross Cox – Adult Swim |
| Description | Extending a brand onto a mobile phone is essential to reaching today’s tech-savvy youth since they increasingly use cell phones for entertainment purposes. With a slew of branded mobile content, Adult Swim has powerfully extended the brand to its core audience on a platform where fans spend lots of time. |
| Questions Answered |
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| Panelists | Ross Cox (Adult Swim) |
| Level | Intermediate |
| Category | Content |