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Reaching Youth On the Go: Compelling Mobile Content

Event SXSW Interactive 2009
Format Solo
Organizer Ross Cox – Adult Swim
Description Extending a brand onto a mobile phone is essential to reaching today’s tech-savvy youth since they increasingly use cell phones for entertainment purposes. With a slew of branded mobile content, Adult Swim has powerfully extended the brand to its core audience on a platform where fans spend lots of time.
Questions
Answered
  1. Just how much do teens and young adults use their cell phones?
  2. What is a mobile platform?
  3. What kinds of content and entertainment do youth consume on cell phones?
  4. How can entertainment companies get people to pay attention to mobile content?
  5. How do big media companies produce engaging content for mobile platforms?
  6. Why should my company invest in mobile offerings?
  7. How can you ensure brand sanctity on an evolving platform?
  8. How lucrative is mobile branded content?
  9. What's hot in the mobile market right now?
  10. What can I do to reach consumers on their cell phones?
Panelists Ross Cox (Adult Swim)
Level Intermediate
Category Content
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