SXSW 2012 - Think Globally, Post Locally: The Emerging Power of Local Voice

Think Globally, Post Locally: The Emerging Power of Local Voice
Event	SXSW Interactive 2009
Format	Panel
Organizer	Chris Tolles – Topix.com is the leading online news community
Description	As the newspaper industry declines, it’s up to us to ensure that people engage with the news that matters to them locally. Thanks to the penetration of broadband; sites like Topix, NowPublic, outside.in; and the online efforts of newspaper chains like Gannett, an interactive, a locally powered solution is emerging. And, because the “local voice” is often the most credible and relevant, it is impacting the way communities generate and receive news, exchange information and perceive brands. Chris Tolles, CEO of Topix will lead a discussion about how everyone from marketers and designers to developers and content providers should create campaigns and services with a keen eye to people who live outside of the media bubbles of San Francisco and Manhattan.
Questions Answered	What is hyper local? Is the print newspaper dead? What are the risks and rewards of citizen participation and what does means for traditional news outlets? Is mainstream Americans underserved by corporate media? How is hyper local affecting advertising spend? How do you feel about Google walking down the local news path Topix pioneered? What does the “local voice” mean to the design community? What are the major themes and trends in local coverage? In other words, what is “middle America” concerned about? How does the “local voice” affect how content is developed/distributed? What will be the “next big thing” to shake up the media landscape?
Level	Intermediate
Category	Community / Social Networks

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Think Globally, Post Locally: The Emerging Power of Local Voice