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Title:

Girl Gaming Goes Mainstream: Cliches, Reality, and Community

Your vote:
Yes No
Organizer:
Mike Prasad, GirlGamer.com
Description:
Representing around 40% of gaming market, females are a high growth demographic that can't be ignored. Take a look at the changes in the female gaming scene, who they REALLY are, which companies have failed and succeeded, and what can be learned from interacting with the communities that have sprung up to represent them in the past year.
Questions
Answered:
  1. Who are female gamers REALLY? (not what we though last year....)
  2. Where are they spending thier time online?
  3. Why are they so important?
  4. What are the cliches that game developers fall for, every time?
  5. What companies have seen major successes due to the female demographic?
  6. What do girl gamers want?
  7. How the industry can engage girlgamers and create feedback loops?
  8. What are issues that female gamers face?
  9. How does the industry re-inforce stereotypes?
  10. How have other changes in the industry and technology (such as the iPhone) changed the market, and in some cases made the female demographic more lucrative?
Level:
Intermediate
Category:
Video Games
Type:
Panel
Event:
SXSW Interactive 2009
Mike Prasad
on 9/8/08
Alexandra Mokh, Co-Founder & Community Director of GirlGamer.com confirmed as panelist!
Mike Prasad
on 9/8/08
Amber "Athena Twin" Dalton, Co-Founder of the all-female PMS Clan confirmed as panelist!

"Amber Dalton, the clan leader, was voted as one of "Game Industry's 100 Most Influential Women" by Next Generation Business, because the setting up of PMS clan has helped to break the stereotype of gamers and offers a safe and friendly environment for female gamers to play." - Wikipedia
Jackie Peters
on 12/8/08
Hey Mike-

Great topic, it's nice to see someone actually thinking about markets and how to serve them
Kurt Daradics
on 14/8/08
girls gone geek. so hawt!
Mike Prasad
on 18/8/08
Trina, Founder & CEO of GamingAngels.com just confirmed as panelist! If you'd like to see this panel, please vote it up! THANKS!
Francisco Dao
on 19/8/08
Every guy who's a gamer should be voting for this just so they can find out about girls who share their interest.
Mike Prasad
on 21/8/08
Jessica Villarreal, Co-host of All Games Interactive, and Co-Founder of Girls Got Game! confirmed as panelist. Girls Got Game! building a network of girl gamers for creating online content, working and promoting in the tech and game industry. Girls Got Game! believes in promoting diversity in gaming whether it be in the players, the game characters, or in the games themselves. Jessica focuses on the ground level of the community, and interacts with top gaming creatives, giving her unique insight into both sides of the industry.
Megan Haley
on 25/8/08
Great thing going on here. Support Girls in gaming! I'd love to see Trina on this panel!
~Meg
joi podgorny
on 28/8/08
This sounds great.
Roberta Romero
on 29/8/08
sounds like a panel not to be missed in this ever growing market
Calley Nye
on 29/8/08
sounds great! would love to see Amber...i love pms clan!
pinguino kolb
on 29/8/08
this would be an awesome panel to see
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Developed for SXSW by Lindsey Simon