Collaboration > doing it alone. When consuming news and information communities create deeper attachments, allow greater breadth of discovery, build social currency and increase stickiness. By embracing the social graph, the media can develop trust, empowerment, interaction and overall user satisfaction. Bring friends.
Questions Answered:
How important is the long tail for mainstream media
What type of shift will it take for larger media to understand the value of creating communities
Where does community stop and editorial/the algorithm begin
What is social currency and how important is it for information delivery
How does vanity affect community interaction, can it be harnessed
What are the tools that have most changed the media landscape
How can a community be disruptive, or counter productive in the news process
What is the value of deeper user interaction with news/media, is sharing lost in the ether
How deeply can consumers really affect the news and what's displayed by media
How important will the source of news delivery be in 10 years