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How a Brand Grows From Notion to Product
- Your vote:
- Yes No
- Organizer:
- Description:
- How does a web-based product grow from the zygote of a tiny idea into a full-fledged brand? What does the road from conception to birth look like? Who catches the baby? Join a company founder, interactive designer, graphic designer and marketer for birthing tales from the field.
- Questions
Answered: -
- Where do product ideas come from?
- How does an idea develop into a full-fledged online brand?
- Does the founder of a web company have to be a developer?
- How does how interaction design translate product objectives into thousands of future actions and outcomes?
- Why does visual identity make or break a brand?
- How do you design a visual identity that is aesthetically pleasing as well as true to the ideas and values behind a brand?
- Once you've built a product, how do you tell the world about it?
- How do you identify the early adopters for a new product?
- How do you engage with influencers on the web?
- Who are the right team members to move a product from notion to launch?
- Level:
- Intermediate
- Category:
- Business / Entrepreneurial
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon