With sites like Facebook and FriendFeed, consumers communicate online more than ever, posing a huge opportunity for companies to find out exactly how users perceive brands. But with colloquialisms like “LOL” and “sick,” how do brands REALLY know what consumers are saying online? This panel reveals secrets behind sentiment and semantics.
Questions Answered:
Who should be listening to and engaging with consumers online?
How do brands track semantics and sentiment online?
How can sentiment be automated?
How does automating sentiment help brands better engage with consumers?
Which brands have had success by understanding sentiment? How?
How do you measure sentiment?
Is social media sentiment more skewed to positive or negative?
How do gender/demographics/age change sentiment?
How to localize sentiment and semantics in different languages and geographies?
What are the benefits of using automated scoring versus human scoring?