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Title:

OMG & WTF: Judging Semantics and Sentiment Online

Your vote:
Yes No
Organizer:
Blake Cahill, Visible Technologies
Description:
With sites like Facebook and FriendFeed, consumers communicate online more than ever, posing a huge opportunity for companies to find out exactly how users perceive brands. But with colloquialisms like “LOL” and “sick,” how do brands REALLY know what consumers are saying online? This panel reveals secrets behind sentiment and semantics.
Questions
Answered:
  1. Who should be listening to and engaging with consumers online?
  2. How do brands track semantics and sentiment online?
  3. How can sentiment be automated?
  4. How does automating sentiment help brands better engage with consumers?
  5. Which brands have had success by understanding sentiment? How?
  6. How do you measure sentiment?
  7. Is social media sentiment more skewed to positive or negative?
  8. How do gender/demographics/age change sentiment?
  9. How to localize sentiment and semantics in different languages and geographies?
  10. What are the benefits of using automated scoring versus human scoring?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
I would definitely want to see this panel put to work - Blake has great experience and knowledge in the area and it is extremely relevant to companies embarking on the social web.
sean odriscoll
on 11/8/08
you'd see me there!

sean
jackie bauer
on 26/8/08
yep
Joshua Albright
on 27/8/08
Blake has tremendous knowledge in this area and it would serve companies very well when considering social media to engage this panel.
Josh Wright
on 27/8/08
This would be very worthwhile at this conference. Many companies need to know or should know how they are perceived so they can better themselves.
Joel Gross
on 28/8/08
Great stuff
evan lewis
on 28/8/08
Yay
jennifer campbell
on 28/8/08
Blake not only has the knowledge behind Social Media interaction, he is very good at explaining how it works to varying audience levels and has a lot of Enterprise level/Corporate experiences to share.
Brian Killen
on 28/8/08
Blake is such a dynamic speaker...
James Davis
on 28/8/08
Blake has that mixture of personality and knowledge that make him a unique choice for this panel.
Pam Feller
on 28/8/08
Blake would make a great speaker.

Go Blake Go!
Nasir Aziz
on 28/8/08
Blake has a lot to offer due to his broad knowledge and experience... Go Blake!
Johnny Castaneda
on 28/8/08
Blake knows what he's saying...
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Developed for SXSW by Lindsey Simon