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Commu(k)nity: Lessons for Marketers From Online Crafting

Event SXSW Interactive 2009
Format Panel
Organizer Stephen "hizKNITS" Houghton – Clif Bar & Company (and YKNIT.com podcast)
Description Crafting and coding aren't strange bedfellows; but a three-way with marketing? DIY'ers innovate and use the best of the web to create their own communities, including proprietary social networks, 'zines, podcasts, blogs, and markets. Learn how companies can profit by encouraging user/consumer passion and being more than just “friends.”
Questions
Answered
  1. How do you define a successful online community?
  2. Technical: What features make up your online community?
  3. How did you grow/build/publicize your community?
  4. What parallels exist between craft communities and those of gamers, lifestyle brands, or tech companies?
  5. How do you rally a passionate userbase of individuals into a thriving community?
  6. Can business/marketers create genuine, authentic communities?
  7. How do you foster discourse and use criticism to improve a community?
  8. What are the ethics of community building?
  9. What's been the most unexpected evolution of your community?
  10. What is next for online communities?
Level Intermediate
Category Community / Social Networks
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