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Title:

Love Your Customers, They Love You Back

Your vote:
Yes No
Organizer:
Brian Solis, FutureWorks
Description:
Relationships are the new currency in social media. They need cultivation and value from both sides in order to grow into something of value and longevity. Explore engagement as the only way to earn customer respect, business, loyalty, and referrals as we do what matters to earn their friendship.
Questions
Answered:
  1. How does social media empower customers?
  2. How can does social media empower customer service?
  3. How to become a service-focused organization without f’n everything else up?
  4. Who is responsible for managing customer conversations?
  5. How can we measure the frequency of relevant conversations and our participation?
  6. How can listening and participating be used to improve customer loyalty?
  7. What are the tools we can use?
  8. How can I make sure customers don't hate me?
  9. What is valuable to a customer?
  10. How to love your customers and have them love you back?
Level:
Advanced
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
on 8/8/08
It would be great to see some before and after case studies on this topic.
on 8/8/08
It's all part of the "give to get" that works with the social web. Brian is an EXCELLENT speaker.
warren sukernek
on 8/8/08
Brian is an excellent speaker and deep thinker.
on 8/8/08
Another great leading-edge topic from Brian.
on 9/8/08
Brian - this is going to be a great panel. I am very much looking forward to hearing the Wisdom of Solis!
on 11/8/08
Any session talking about "love" gets my vote; a session with this team" Gets 5 stars!
on 12/8/08
This is going to be a good session - any idea who else will be on the Panel?
on 14/8/08
Looking forward to it!
on 14/8/08
I should be on this panel...no one loves their customers more than me!
on 28/8/08
Hey Brian - interesting topic... I would like to hear this discussed -

Hey Saul.. great to see you here too! :) HAHAHH Small world. I think you're stalking me.. in the past.
warren sukernek
on 29/8/08
Saul and Solis together? Watch out Led Zeppelin, that's a Whole Lotta Love!
on 29/8/08
Brian has some great ideas.
Desdemona Bandini
on 29/8/08
I would love to hear this!
on 1/9/08
An interesting conversation to explore how social media allows us a different perspective on this important and relevant topic. Go Brian!
on 8/9/08
Brian - great panel idea. I think often the basic tenants of customer support (friendliness/respect/love) are the easiest to let slide. I work with Linden Lab (creators of Second Life) and if you're looking for another panelist, I'd love to talk about how to utilize virtual worlds alongside other types of social media to broaden your relationship with your customers. I've seen inworld research and focus groups, customer organizing, support conversations and more help extend support out of the browser. Feel free to ping me if you'd like more info or to talk about it ;)
on 26/3/09
Awesome!!
on 9/4/09
This social media trend is just a bubble
on 28/4/09
Great information
on 25/7/09
nice
Great
on 8/10/09
I agree with your sentiments that social media relationships take time to develop. You can't just jump into these thing - you need time to become established and gain a reputation, much as you do in real life.
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
on 30/10/09
I should be on this panel...no one loves their customers more than me!
on 3/11/09
Good luck
on 8/11/09
I cultivate customer loyalty by respecting their needs and giving a personal touch each time they come around. Good customer relationship is very important to me.
on 11/11/09
Why would your customers hate you? If your customers hate you surely they aren't going to be your customers for much longer?
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
Developed for SXSW by Lindsey Simon