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Love Your Customers, They Love You Back

Event SXSW Interactive 2009
Format Panel
Organizer Brian Solis – FutureWorks
Description Relationships are the new currency in social media. They need cultivation and value from both sides in order to grow into something of value and longevity. Explore engagement as the only way to earn customer respect, business, loyalty, and referrals as we do what matters to earn their friendship.
Questions
Answered
  1. How does social media empower customers?
  2. How can does social media empower customer service?
  3. How to become a service-focused organization without f’n everything else up?
  4. Who is responsible for managing customer conversations?
  5. How can we measure the frequency of relevant conversations and our participation?
  6. How can listening and participating be used to improve customer loyalty?
  7. What are the tools we can use?
  8. How can I make sure customers don't hate me?
  9. What is valuable to a customer?
  10. How to love your customers and have them love you back?
Level Advanced
Category Community / Social Networks
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