SXSW 2012 - Social Networking Lessons from Nonprofits

Social Networking Lessons from Nonprofits
Event	SXSW Interactive 2009
Format	Dual
Organizer	Jeff Patrick – Common Knowledge
Description	We believe that social networking is the most important trend on the Internet for nonprofits. We are creating dramatically more engaging websites for clients like the Sierra Club, Community Gatepath, IFAW and the Arthritis Foundation. How should nonprofits plan for staffing and growth? How can you leverage your existing online supporters? Should you build from scratch or use a commercial solution?
Questions Answered	How are nonprofits using social networks? What is the difference between building your own and leveraging an existing social network? Should I have both programmatic content & fundraising on my social networking system? What are best practices for user generated content? How do I moderate community participation? How do I grow my community? What should I plan for in terms of staffing? What are the right options for site architecture? How do I integrate my social networking platform with existing platforms and databases? What commercial social networking software is available? Which should I use?
Level	Advanced
Category	Community / Social Networks

Social Networking Lessons from Nonprofits