Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Social Media Advertising: A Conversation About Conversation

Your vote:
Yes No
Organizer:
John Poisson, Tiny Pictures, Inc.
Description:
If online advertising through the past decade has been defined by display and text ads, the Next Big Thing in brand-consumer interaction is content-driven and conversational. Or is it? Hear from social media services, brands, ad networks and agencies at the center of it all.
Questions
Answered:
  1. What exactly is social media advertising?
  2. What tools and technologies are enabling this trend?
  3. Are brands and agencies ready?
  4. Are there success stories yet, or just experiments and missteps?
  5. How do we measure the effectiveness of social advertising?
  6. Does social advertising complement or displace more traditional advertising?
  7. Is there really a place for social advertising beyond brand advertising?
  8. How do creators of social media tools enable social advertising?
  9. How do we design for engagement and conversation, and not just consumption?
  10. When does the conversation go too far?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Michael Durwin
on 8/8/08
Good one, just answered a story on this subject in my blog.
Rebecca Caroe
on 9/8/08
I'd like to join this panel to give the perspective of advertising agencies using social media for THEIR OWN advertising and new business development.
Few agencies use the leading edge work for themselves - its their greatest showcase posterchild opportunity.
Rebecca Caroe
johnerik metcalf
on 28/8/08
interested in hearing from john. and im confident the panel he'd bringing together would be strong.
Link to this page
← All panel ideas
Developed for SXSW by Lindsey Simon