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Social Media Advertising: A Conversation About Conversation

Event SXSW Interactive 2009
Format Panel
Organizer John Poisson – Tiny Pictures, Inc.
Description If online advertising through the past decade has been defined by display and text ads, the Next Big Thing in brand-consumer interaction is content-driven and conversational. Or is it? Hear from social media services, brands, ad networks and agencies at the center of it all.
Questions
Answered
  1. What exactly is social media advertising?
  2. What tools and technologies are enabling this trend?
  3. Are brands and agencies ready?
  4. Are there success stories yet, or just experiments and missteps?
  5. How do we measure the effectiveness of social advertising?
  6. Does social advertising complement or displace more traditional advertising?
  7. Is there really a place for social advertising beyond brand advertising?
  8. How do creators of social media tools enable social advertising?
  9. How do we design for engagement and conversation, and not just consumption?
  10. When does the conversation go too far?
Level Advanced
Category Advertising / Marketing
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