SXSW 2012 - Not Cool: Getting Youth Marketing Right

Not Cool: Getting Youth Marketing Right
Event	SXSW Interactive 2009
Format	Solo
Organizer	ian jeffrey – Tiny Pictures
Description	Marketing to young consumers is more challenging than ever. They understand the role of marketers and they know our game, sometimes better than we do. To succeed, brands must find ways to reach their consumers where it matters most: on their turf and on their terms.
Questions Answered	How has today’s young consumer become so marketing savvy? Why is it important to reach them on their turf? How do you speak their language without trying--and failing--to be ‘cool’? What tools do you need to run an effective campaign? What makes successful influencer programs successful? What should you avoid at all costs? What does it take to cut through the media clutter? How much is this going to cost? How can you pull this off with a small budget? How cost-effective is this approach in the long run?
Level	Intermediate
Category	Advertising / Marketing

Not Cool: Getting Youth Marketing Right