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Social Networking for Any Age: From Super-Pokes to Selling

Event SXSW Interactive 2009
Format Panel
Organizer Clara Shih – Faceforce
Description Social networking sites differentiate themselves by targeting everything from age groups such as pre-teens to personal interests like music. What happens as your users age? How do you stay relevant? Understand the evolution of sites, on sites, and across sites from leaders of the world's most prominent social networking services.
Questions
Answered
  1. What are the primary activities and differentiators of each site?
  2. Why these sites succeed where so many social network sites have failed
  3. Why do each of these sites have APIs and developers that can tie into business platforms like Force.com
  4. Why the hell is Force.com on this panel?
  5. What are the strategies, objectives, and target demographics of each site?
  6. How to build the right apps and ads for the right site
  7. How OpenSocial fits into all of this
  8. How users preferences change as they age
  9. Which business models work for which demographic
  10. What does the future look like
Level Advanced
Category Community / Social Networks
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