Social networking sites differentiate themselves by targeting everything from age groups such as pre-teens to personal interests like music. What happens as your users age? How do you stay relevant? Understand the evolution of sites, on sites, and across sites from leaders of the world's most prominent social networking services.
Questions Answered:
What are the primary activities and differentiators of each site?
Why these sites succeed where so many social network sites have failed
Why do each of these sites have APIs and developers that can tie into business platforms like Force.com
Why the hell is Force.com on this panel?
What are the strategies, objectives, and target demographics of each site?
How to build the right apps and ads for the right site