For too long reputation management has involved cheap Google tricks and seat-of-the-pants tactics. Lee Odden and Rob Key, two prominent experts in search and corporate reputation management, will outline a strategic approach to reputation, based on a sophisticated understanding of conversation mining data and new media engagement.
Questions Answered:
How to assess your online corporate reputation
How to monitor a broad range of established and emerging social media venues
Which monitoring and analysis solutions go beyond the standard free tools
Outlining and implimenting a content strategy to boost your online reputation
Essential KPIs for business in the 2.0 world
A step-by-step approach to strategic online reputation management
Reputation management starts internally: manage cultural change to empower employees
Strategies for bridging offline and online word-of-mouth
Learning innovative approaches from the digerati
What are you trying to achieve? Avoiding the perils of the echo chamber