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Title:

Corporate Reputation Management in the 2.0 World

Your vote:
Yes No
Organizer:
Rob Key, Converseon
Description:
For too long reputation management has involved cheap Google tricks and seat-of-the-pants tactics. Lee Odden and Rob Key, two prominent experts in search and corporate reputation management, will outline a strategic approach to reputation, based on a sophisticated understanding of conversation mining data and new media engagement.
Questions
Answered:
  1. How to assess your online corporate reputation
  2. How to monitor a broad range of established and emerging social media venues
  3. Which monitoring and analysis solutions go beyond the standard free tools
  4. Outlining and implimenting a content strategy to boost your online reputation
  5. Essential KPIs for business in the 2.0 world
  6. A step-by-step approach to strategic online reputation management
  7. Reputation management starts internally: manage cultural change to empower employees
  8. Strategies for bridging offline and online word-of-mouth
  9. Learning innovative approaches from the digerati
  10. What are you trying to achieve? Avoiding the perils of the echo chamber
Level:
Advanced
Category:
Business / Entrepreneurial
Type:
Panel
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
Doesn't get any better than this! From two noted experts in the field.
Doug Pollei
on 8/8/08
Rob, Lee
look forward to this one.
Lee Odden
on 8/8/08
I've presented with Rob on reputation management before and he really does a "brain dump" of information. If I wasn't speaking with him I'd seriously be in the audience.
Aaron Strout
on 11/8/08
Rob - sounds like a winner. Can't wait!
Harrison Wise
on 11/8/08
This is exactly the stuff we need more of. can't wait.
Tamar Weinberg
on 14/8/08
Rob and Lee are awesome. This definitely has my vote.
Barry Hurd
on 15/8/08
This looks like a good panel. I've been waiting to meet Lee in person and talk about online rep. I'm sure Rob will also add some great points to the items I deal with too.
Stephanie Schwab
on 25/8/08
Of course I'm biased, but I know this will be an excellent panel!
Reputation Management
on 25/10/09
Looks good to me!
Free Games
on 2/11/09
I am there.
blu ray ripper
on 13/11/09
So looking forward to this..
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