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Title:

Why Gen Y Won't Friend Your Brand

Your vote:
Yes No
Organizer:
Jesse Pickard, Avenue A | Razorfish
Description:
Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's.
Questions
Answered:
  1. What social influence marketing tactics have failed on Gen Y?
  2. Why does Gen Y reject so much social influence marketing?
  3. How does Gen Y perceive marketing on social networks?
  4. What social influence marketing tactics have succeeded with Gen Y?
  5. Is Gen Y sensitive to or accepting of “creepy”, all-knowing advertising and marketing?
  6. What does it mean to Gen Y to friend your brand?
  7. How does the transportable social graph affect social influence marketing?
  8. What next-generation tactics lie ahead for marketers looking to connect with Gen Ys?
  9. Is Gen Y so different than other sets of consumers?
  10. What are things that younger generations will expect from your brand in the future?
Level:
Intermediate
Category:
Community / Social Networks
Type:
Solo
Event:
SXSW Interactive 2009
Dave Mitri
on 9/8/08
Like the topic. For all the talk about the importance of Gen Y, it still seems like marketers can't get where they are coming from. I'm looking forward to seeing this.
Chris Ferro
on 11/8/08
Sounds worth listening to. I know I would love it if I wasn't bombarded by ridiculous ads all day long in areas I couldn't care less about. Not sure if this forum could deliver the change needed, but I'd rather have it and hope for the best, then be without it and continue down an antiquated path.
Jim Crews
on 25/8/08
Rock and Roll! - this is just what the conference needs, hard facts and usable takeaways. Too much fluff out there in SXSW presentations.
Aline Bertolucci
on 25/8/08
Sounds like an interesting topic and I'm interested on your take.
Michael Leis
on 25/8/08
The more opinions on Gen Y communications the better. People are only now starting to understand that this generation is the future of their brands.
Matt Gilbert
on 25/8/08
Likes like a sweet idea. Looking forward to seeing it.
David Zenreich
on 25/8/08
Too often it seems as if "the good stuff" when it comes to social media marketing is hidden behind agency doors. Would be great to someone who is on the front lines "drop some knowledge". This is a must - i'll be watching this one closely...
Alex Mitchell-Hardt
on 26/8/08
As a fellow marketer, I would love to hear what the tactics of the future are going to be.
Brian Pickard
on 26/8/08
Would love to see you speak at this conference and hear about your ideas.
Alisha Ricardi
on 26/8/08
This is a challenging but important issue to attack. I'm eager to see what suggestions it has to offer for marketers who are clearly trying too hard to reach out to an audience with which they just don't fully understand how to interact.
Tom Mascardo
on 27/8/08
Would be great to hear your ideas on how to tap into the Gen Y market.
Frank Faita
on 27/8/08
Extremely valuable topic. This should absolutely be part of the agenda.
Dennis Potami
on 28/8/08
Great topic. Would love to hear more.
Marc Lucas
on 28/8/08
yes please
Steve Waite
on 28/8/08
Amazing
Jesse Pickard
on 29/8/08
thanks for all the comments. Here's a little background info for you: I have over 7 years experience in digital marketing and have spent the last three focusing on social media. I plan to bring a fresh, practical perspective to sxsw with a presentation that keys in on specific social media tactics of the future that will work with Gen Y.
Robert Somerdin
on 1/9/08
Excellent topic. I am looking forward to hearing your ideas.
Nike Air Force One
on 7/4/09
Great topic.
Nike Air Force 1
on 28/4/09
Great Information
Ski chalets
on 16/8/09
Very helpful - will continue to be a problem to many.
Nike Air Force 1 White lows
on 5/9/09
Great information
cialis online
on 30/10/09
Rock and Roll! - this is just what the conference needs, hard facts and usable takeaways. Too much fluff out there in SXSW presentations.
iphone ringtone maker
on 7/11/09
Love it! Look forward to seeing this in the mix of options when I arrive in Austin!
MTS Converter
on 29/11/09
Great panel
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