SXSW 2012 - Why Gen Y Won't Friend Your Brand

Why Gen Y Won't Friend Your Brand
Event	SXSW Interactive 2009
Format	Solo
Organizer	Jesse Pickard – Avenue A \| Razorfish
Description	Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's.
Questions Answered	What social influence marketing tactics have failed on Gen Y? Why does Gen Y reject so much social influence marketing? How does Gen Y perceive marketing on social networks? What social influence marketing tactics have succeeded with Gen Y? Is Gen Y sensitive to or accepting of “creepy”, all-knowing advertising and marketing? What does it mean to Gen Y to friend your brand? How does the transportable social graph affect social influence marketing? What next-generation tactics lie ahead for marketers looking to connect with Gen Ys? Is Gen Y so different than other sets of consumers? What are things that younger generations will expect from your brand in the future?
Level	Intermediate
Category	Community / Social Networks

Why Gen Y Won't Friend Your Brand