Why Gen Y Won't Friend Your Brand |
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| Event | SXSW Interactive 2009 |
| Format | Solo |
| Organizer | Jesse Pickard – Avenue A | Razorfish |
| Description | Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's. |
| Questions Answered |
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| Level | Intermediate |
| Category | Community / Social Networks |