Turn on ye ole Javascript to add ratings in this low-budg app.

Link to this page
← All panel ideas
Title:

Why Gen Y Won't Friend Your Brand

Your vote:
Level:
Intermediate
Type:
Solo
Category:
Community / Social Networks
Presenter:
Jesse Pickard, Avenue A | Razorfish
Description:
Gen Y is subject to a massive amount of social influence marketing, the vast majority of which fails miserably. This presentation examines why brands are failing, and more importantly, it identifies next-generational social media tactics that will help marketers finally find success with Gen Y's.
Dave Mitri
on 9/8/08
Like the topic. For all the talk about the importance of Gen Y, it still seems like marketers can't get where they are coming from. I'm looking forward to seeing this.
Chris Ferro
on 11/8/08
Sounds worth listening to. I know I would love it if I wasn't bombarded by ridiculous ads all day long in areas I couldn't care less about. Not sure if this forum could deliver the change needed, but I'd rather have it and hope for the best, then be without it and continue down an antiquated path.
Jim Crews
on 25/8/08
Rock and Roll! - this is just what the conference needs, hard facts and usable takeaways. Too much fluff out there in SXSW presentations.
Aline Bertolucci
on 25/8/08
Sounds like an interesting topic and I'm interested on your take.
Michael Leis
on 25/8/08
The more opinions on Gen Y communications the better. People are only now starting to understand that this generation is the future of their brands.
Matt Gilbert
on 25/8/08
Likes like a sweet idea. Looking forward to seeing it.
David Zenreich
on 25/8/08
Too often it seems as if "the good stuff" when it comes to social media marketing is hidden behind agency doors. Would be great to someone who is on the front lines "drop some knowledge". This is a must - i'll be watching this one closely...
Alex Mitchell-Hardt
on 26/8/08
As a fellow marketer, I would love to hear what the tactics of the future are going to be.
Brian Pickard
on 26/8/08
Would love to see you speak at this conference and hear about your ideas.
Alisha Ricardi
on 26/8/08
This is a challenging but important issue to attack. I'm eager to see what suggestions it has to offer for marketers who are clearly trying too hard to reach out to an audience with which they just don't fully understand how to interact.
Tom Mascardo
on 27/8/08
Would be great to hear your ideas on how to tap into the Gen Y market.
Frank Faita
on 27/8/08
Extremely valuable topic. This should absolutely be part of the agenda.
Dennis Potami
on 28/8/08
Great topic. Would love to hear more.
Marc Lucas
on 28/8/08
yes please
Steve Waite
on 28/8/08
Amazing
Jesse Pickard
on 29/8/08
thanks for all the comments. Here's a little background info for you: I have over 7 years experience in digital marketing and have spent the last three focusing on social media. I plan to bring a fresh, practical perspective to sxsw with a presentation that keys in on specific social media tactics of the future that will work with Gen Y.
Robert Somerdin
on 1/9/08
Excellent topic. I am looking forward to hearing your ideas.
Do it today!
Link to this page
← All panel ideas
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
Developed for SXSW by Lindsey Simon