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Hacking Literature: The Web as Storytelling Platform

Event SXSW Interactive 2009
Format Panel
Organizer Jay Bushman – The Loose-Fish Project
Description As Alternate Reality Games degenerate into little more than viral marketing, is there a way to use the tools of the genre as a pure storytelling format, separate from games and advertising? How can use use web-based media as a surface for telling a story, rather than merely a channel to distribute content?
Questions
Answered
  1. What is an "Alternate Reality Game" and what the heck does that term mean?
  2. Why haven't Alternate Reality Games broken through into mainstream/financial success?
  3. What is the strongest draw in an Alternate Reality Game - the marketing, the interactivity, the story?
  4. Can the Web become a storytelling medium in its own right?
  5. Will audiences engage with a story without games, puzzles or interactivity?
  6. What successful attempts to do this have been made?
  7. What failed attempts to do this have been done, and what can we learn from them?
  8. Are there other ways in which the web and web-based media can be used as a storytelling vehicle?
  9. Is there any hope of making any money in this space?
  10. Given enough resources, what would be the most exciting project you could create in this space?
Level Advanced
Category Content
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