SXSW 2012 - Avoiding Advertising in Business Model Design

Avoiding Advertising in Business Model Design
Event	SXSW Interactive 2009
Format	Panel
Organizer	Ethan Bauley – M80
Description	Consumers don't want to pay for anything, the web lets you target your audience better than TV, and annual ad budgets are in the billions. Time to throw up some contextual or "targeted" display ads, right? WRONG. Let's explore revolutionary businesses that redefine [or could redefine] what advertising actually is...and help media planners and web services reduce the ad pollution choking the user experience.
Questions Answered	What is a business or revenue model? What are the economics that dictate how media is valued? How can we exploit the capabilities of the Net to improve the marketing experience? What are some examples of revolutionary new business models? How do I discover a new business model? What are marketers looking for when they buy advertising? Why are Google ads not making me any real money? Who are John Hagel, John Seely Brown, Carl Shapiro, and Yochai Benkler? Aren't there "new economics" for the Internet? How do I figure out which stakeholder in my business to charge ?
Level	Advanced
Category	Business / Entrepreneurial

Avoiding Advertising in Business Model Design