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Title:

Creating Connected Brands

Your vote:
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Organizer:
Adam Lavelle, iCrossing
Description:
Being a "connected" is about using new technologies to build lasting associations with your customers and networks. This panel will discuss the concept of being a connected brand, using examples of brands that “get it”, and provide insight as to how brands can integrate emerging mediums into their marketing platforms.
Questions
Answered:
  1. What is a connected brand?
  2. What companies are currently at the forefront of this concept?
  3. What technologies can help create a connected brand?
  4. What are digital agencies doing to push their clients in this regard?
  5. What brands “just don’t get it”?
  6. How can you monetize this technology?
  7. Why are not all brands moving in this direction?
  8. How is this going to add to a brands bottom line?
  9. How can brands integrate emerging technologies to create a more 'connected' brand?
  10. How do you know if a brand is connected?
Level:
Beginner
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Kristen Deye
on 14/8/08
This sounds really interesting.
Michael Hurley
on 28/8/08
I'd like to learn more about this.
Candice Smith
on 28/8/08
I would certainly like to understand who "get's it"
Todd Polk
on 28/8/08
I'm really looking forward to hearing Adam's thoughts about this...
Marc Yagoda
on 28/8/08
Sounds cutting edge.
Kathleen Torbik
on 28/8/08
Should be terrific to hear about brands that successfully "connect the dots" between classical Marketing and ever-evolving technology.
Kim Hodges
on 29/8/08
I'm interested in hearing more about what it takes to be a "connected brand"
Rob Garner
on 31/8/08
Huge topic for big brands and consumers, and a critical issue in any discussion on the future of advertising/marketing/PR.
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Developed for SXSW by Lindsey Simon