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Title:

Social Media for Luxury Brands and Brands With Issues

Your vote:
Level:
Advanced
Type:
Dual
Category:
Community / Social Networks
Presenter:
Mia Northrop, Avenue A Razorfish
Description:
Some high-end brands fear getting their hands dirty by mixing with the masses. Companies with PR issues are desperate to engage the community but fear the backlash. Still others worry that nobody will come to their online party. How do those at different ends of the spectrum make the most of social media?
Mia Northrop
on 8/8/08
I'm presenting this panel with my colleague, Joy Andrews Guerra.

More about Joy:

Joy Andrews Guerra is a User Experience Lead and the Functional Analysis Discipline Lead at Avenue A | Razorfish. She has spent the last eight years in the digital world, inventing user experiences for projects spanning from small brand microsites to large-scale functional online applications. Her clients include New York Public Library, TIAA-CREF, Capital One, Universal Music, Daily Candy, and Condé Nast.

Joy believes that exceptional user experience comes not only from inhabiting the minds of users, but from finding inspiration in all parts of life, be it a video game, checkout line, or espresso machines - all are places and things to observe and incorporate into creative solutions. Her collaborative, open approach and passion for solving problems meld user-centered design, solid business strategy, and aesthetic sense together into best-in-class experiences.

Joy holds a B.A. in Cognitive Science from the University of California at Berkeley. Prior to her consultancy work she worked for the online division of Esprit de Corps.

More about me:

Mia has over 10 years experience marketing and developing products and experiences for online businesses. She applies her passion for finding the sweet spot between user-centered design principles and business objectives to clients as diverse as Ford, Merrill Lynch, EMC and XM Satellite Radio.

Prior to joining Avenue A Razorfish, Mia worked for a who’s who of Australian internet companies including Fairfax Digital, Sensis, CitySearch Australia and SEEK.

Her research interests also include how visceral video game designs can translate to web experiences, and how game design methodologies can inform other digital design processes.
Laura Porto Stockwell
on 16/8/08
Looking forward to this!
Michelle Shableski
on 19/8/08
This would be very interesting for our clients (and for the Fashion Group International too).
Stephanie Hale
on 21/8/08
With the current trends of luxury brands online, there couldn't be a better time for this dialog. I'm really looking forward to this panel!
Michael Leis
on 26/8/08
Thanks for coming up with this panel. Luxury brands could benefit as much, if not exponentially more, from wisely employing social media. One of those simple cases whereby sharing the experience with others strengthens the brand and user status within the peer group. And not having control is as much of a farce now with social media as it was when companies were hesitant to making Websites in the first place. Looking forward to it!
Do it today!
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