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When Online Video Crosses Over to Mainstream Media

Event SXSW Interactive 2009
Format Solo
Organizer Ben Relles Barely Political
Description Attendees will learn how to create a successful online video that is also covered by mainstream media. Ben Relles's "Obama Girl" series has been viewed over 100 million times and is consistently featured on television including Saturday Night Live. Ben will outline how Obama Girl became a pop culture phenomenon.
Questions
Answered
  1. How do you to make an effective online video?
  2. How can online videos be used to keep up with and take advantage of the fast pace of news and the media?
  3. How can online videos be distributed to audience influencers?
  4. How can I create buzz and name recognition for my videos?
  5. How can I brand my videos and/or video portal?
  6. What can I do to capitalize on an initial viral success?
  7. How can I expand my video's success beyond the Internet to other media?
  8. Why was Obama Girl such a big story?
  9. What are the mistakes being made in online video space?
  10. Whats next for online video?
Level Beginner
Category Business / Entrepreneurial