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Enough To Be Dangerous: Managing “Expert” Clients

Event SXSW Interactive 2009
Format Dual
Organizer Marili Cantu – Springbox
Description "The page shouldn't scroll." "Two clicks are too many." These are two of the numerous client conundrums that agencies face on a daily basis. In this presentation, we discuss how to educate, reeducate and placate your client, without having your team kill you in the process.
Questions
Answered
  1. What is the biggest myth about interactive development or design?
  2. What are the four strategies for dealing with stubborn clients?
  3. What are the best stats to have on hand for any client meeting?
  4. Where do you get your interactive statistics from to share with clients?
  5. How can you effectively communicate process to your client?
  6. How do you smooth the communication between a client and a developer, designer or copywriter?
  7. How can you avoid clients trying to be copywriters?
  8. When is it time to give up and give in to the client demands?
  9. How do you deal with extremely stubborn clients?
  10. What key phrase can help you avoid client micromanagement every time?
Panelists Marili Cantu (Springbox), Kali Cover (Fox Interactive Media)
Level Beginner
Category Advertising / Marketing
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