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Title:

Beyond Social Media: Introducing Social Communications

Your vote:
Yes No
Organizer:
Jackie Peters, Heavybag Media
Description:
Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more.
Questions
Answered:
  1. Who owns social media?
  2. Why does it matter?
  3. How has social media impacted marketing communications today?
  4. Why should you add social media elements into your Communications plans?
  5. What can we expect to see in the future?
  6. How can we start working on a viable solution?
  7. Which brands and agencies are doing a good job of tackling this issue?
  8. Why is this important for brands?
  9. How do we define this new category of communications?
  10. How does this new category fit into the mix of the current marcom structure?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
on 8/8/08
I like this. Want to hear from experts and their experiences of putting all these areas together in a format attendees can comprehend.
Chuck Hester
on 8/8/08
Great idea!
on 8/8/08
Would love to hear this panel and learn more about the subject!
Andrew Miller
on 8/8/08
Very interesting/relevant panel topic.
Ryan Kettler
on 8/8/08
This is a great topic, can't wait to hear more!
Peter Ansbacher
on 8/8/08
I think this is a topic that that is very relevant in todays society.
on 8/8/08
Can't wait to see this panel, Jackie and Chuck.
on 8/8/08
Sounds interesting because social media needs more definition and the more talk that occurs the more definition does as well.
on 8/8/08
Good idea. Will go well with "Fire Your PR Firm"
on 8/8/08
A topic that I have discussed in my blog. Is it marketing or is it the revenue generators? A great discussion that needs to be had at SxSW!
on 8/8/08
As a headhunter, social media is both a godsend and a pain in the posterior. I'm on LinkedIn, Plaxo and Facebook and get invites from at least one additional site each week... enough is enough already. Pretty soon we'll need SNMS - my new acronym for Social Networking Management Software... a whole new market for somebody to start. Oh well, need to go update my Facebook page... see ya!
on 8/8/08
Who owns social media? The people who participate. It doesn't matter what industry or background they come from. I hope this panel makes it onto the program because this could be a good conversation.
Ken Jacobs
on 8/8/08
Sounds fascinating
on 8/8/08
a very interesting topic, especially since we are in this transition period- trying to adopt new media and figure out what we can keep from the old.
on 8/8/08
Definitely want to hear how people are addressing this!
Paul Hughes
on 8/8/08
A great topic...one worth attending
Tony Sapienza
on 8/8/08
A very important topic for those of us interested in finding ways to better understand, participate in and work with social media
on 8/8/08
Sounds great!
on 8/8/08
Great topic idea. Think of it as taking social media to the next level.
on 8/8/08
Wow - guess this means we will have to put a little effort into this one then. I kid, I kid. Hoping it gets picks, as i think this is a very important discussion to have.
on 8/8/08
Can't wait to attend this presentation!
Salvador Medrano
on 8/8/08
Would like to hear this topic. Will trying everything in my power to make it this year!
Joe Said
on 8/8/08
Mmm .. Social Communications.
on 8/8/08
Thanks all for the comments, it's nice to hear such great feedback. Can't wait to get down to the nitty gritty and bust this one wide open at SXSW!
on 8/8/08
Who owns social media in the enterprise. Always a topic I enjoy to hear about, including case studies on the topic (war stories). If you would like info from the SMC May event with Target, BestBuy, and General Mills "Duality Reality: who controls social media in large enterprises?" let me know.
on 8/8/08
Just did a panel where the whole crowd only knew about MySpace, Facebook, and LinkedIn. This will be interesting to see the whole big world of what's going on out there.
on 9/8/08
I thought I "owned" it. Well, maybe the panel will clear this up! Good topic idea.
on 9/8/08
Definitely would go for this!
on 9/8/08
Great panel, interesting topic, and of course jackie rulesssss! :P
on 9/8/08
Very interesting. I would love to hear more about how "Social Communications" fits within the business infrastructure.
Michael Pilla
on 11/8/08
I am very much looking forward to this panel. Jackie "owns" social media like no one else! Also hoping to see Francisco in audience firing away questions.
on 12/8/08
Compelling, engaging, a chance for a real discussion.
on 12/8/08
Who owns social media and who coordinates it on behalf of an organization are entirely separate issues. I'll look forward to a discussion that clarifies and shows how organizations can orchestrate their involvement without trying to wrest control.
on 12/8/08
This is a very important topic as media companies integrate social communications into their organizations. With the experience Jackie brings to the table this should be a very intriguing conversation.
on 13/8/08
Go Jackie!
on 14/8/08
Yes indeed, some amazing insight to be discussed, for sure.
Nicole Jordan
on 14/8/08
Crucial topic at just the right time with the perfect audience.
Roberta Romero
on 14/8/08
hoping to make it to SXSW and hear this panel live
on 14/8/08
Great topic.
on 14/8/08
let's get this convo started right. great proposal/panelists.
on 14/8/08
Great topic. If you can make this actionable it would really be awesome.
on 15/8/08
Go get em tiger.
Scott Boren
on 15/8/08
Great subject. Great timing. Where do I sign up???
on 20/8/08
Following from my comment on this topic on Jackie's blog - this is a crucial conversation to be had among this community - the wider we go the better, in addition to depth. Looking forward to it!
on 20/8/08
The most important issue facing corporations from a MarCom standpoint. Funny thing is, it effects every other department as well. Tell us what to do Jackie!
on 25/8/08
I'll be there.
on 25/8/08
The challenge is how larger corporations will break out of the internal departments of marketing, prodcut development, customer service, etc. to intregate this and make it work. Great topic!!
on 26/8/08
People hardly understand the difference between PR and marketing, so yes, we need this panel.
Zan
on 28/8/08
To Robert's point - the fact that this effects every other department is exactly why I'm of the opinion that it needs it's own department. Let's break this down and figure it out!
on 29/8/08
I like the new reference - Social Communications! Nice work Jackie.
Desdemona Bandini
on 29/8/08
Very timely! Something that is a constant struggle.
on 2/9/08
Great topic, I love it. I'll be there!
on 17/3/09
I'll make sure I have my new Nike Air Force Ones that weekend.
on 26/3/09
Awesome
on 17/5/09
Mike rocks! Vote for him and learn to bend all browsers to your own will!
on 1/6/09
cool site
web 2.0 is a great way of enhancing PR, but who does own it? And social communication as an umbrella term is an interesting subject.
on 18/8/09
Sell Nike,Jordan,Air force 1 sneaker at http://www.sneakersupplier.com
definitely
on 9/10/09
Sounds interesting because social media needs more definition and the more talk that occurs the more definition does as well.
on 11/10/09
Social media is a great way to get traffic to your website , but i don't know to use social media websites properly
on 11/10/09
This sounds like an excellent panel, certainly a timely topic and a great fit with SXSW.
on 24/10/09
Sounds interesting
on 24/10/09
Great topic idea. Think of it as taking social media to the next level
A topic that I have discussed in my blog. Is it marketing or is it the revenue generators? A great discussion that needs to be had at SxSW!
on 30/10/09
a very interesting topic, especially since we are in this transition period- trying to adopt new media and figure out what we can keep from the old.
on 1/11/09
Great idea
on 13/11/09
Would be very interesting to hear .
on 22/11/09
Mmm .. Social Communications.
on 28/11/09
Very nice...
on 29/11/09
This sounds like a wonderful, timely topic.
on 30/11/09
Very interesting/relevant panel topic. A great topic...one worth attending
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