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Title:

Beyond Social Media: Introducing Social Communications

Your vote:
Yes No
Organizer:
Jackie Peters, Heavybag Media
Description:
Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more.
Questions
Answered:
  1. Who owns social media?
  2. Why does it matter?
  3. How has social media impacted marketing communications today?
  4. Why should you add social media elements into your Communications plans?
  5. What can we expect to see in the future?
  6. How can we start working on a viable solution?
  7. Which brands and agencies are doing a good job of tackling this issue?
  8. Why is this important for brands?
  9. How do we define this new category of communications?
  10. How does this new category fit into the mix of the current marcom structure?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Michael Dorausch
on 8/8/08
I like this. Want to hear from experts and their experiences of putting all these areas together in a format attendees can comprehend.
Chuck Hester
on 8/8/08
Great idea!
Stephanie Hester
on 8/8/08
Would love to hear this panel and learn more about the subject!
Andrew Miller
on 8/8/08
Very interesting/relevant panel topic.
Ryan Kettler
on 8/8/08
This is a great topic, can't wait to hear more!
Peter Ansbacher
on 8/8/08
I think this is a topic that that is very relevant in todays society.
Howard Greenstein
on 8/8/08
Can't wait to see this panel, Jackie and Chuck.
Frank Reed
on 8/8/08
Sounds interesting because social media needs more definition and the more talk that occurs the more definition does as well.
francine hardaway
on 8/8/08
Good idea. Will go well with "Fire Your PR Firm"
Beth Harte
on 8/8/08
A topic that I have discussed in my blog. Is it marketing or is it the revenue generators? A great discussion that needs to be had at SxSW!
Greg Bennett
on 8/8/08
As a headhunter, social media is both a godsend and a pain in the posterior. I'm on LinkedIn, Plaxo and Facebook and get invites from at least one additional site each week... enough is enough already. Pretty soon we'll need SNMS - my new acronym for Social Networking Management Software... a whole new market for somebody to start. Oh well, need to go update my Facebook page... see ya!
Joseph Thornley
on 8/8/08
Who owns social media? The people who participate. It doesn't matter what industry or background they come from. I hope this panel makes it onto the program because this could be a good conversation.
Ken Jacobs
on 8/8/08
Sounds fascinating
Deb Robison
on 8/8/08
a very interesting topic, especially since we are in this transition period- trying to adopt new media and figure out what we can keep from the old.
Amber Naslund
on 8/8/08
Definitely want to hear how people are addressing this!
Paul Hughes
on 8/8/08
A great topic...one worth attending
Tony Sapienza
on 8/8/08
A very important topic for those of us interested in finding ways to better understand, participate in and work with social media
Doc Kane
on 8/8/08
Sounds great!
Jennifer Navarrete
on 8/8/08
Great topic idea. Think of it as taking social media to the next level.
Kristie Wells
on 8/8/08
Wow - guess this means we will have to put a little effort into this one then. I kid, I kid. Hoping it gets picks, as i think this is a very important discussion to have.
James Wong
on 8/8/08
Can't wait to attend this presentation!
Salvador Medrano
on 8/8/08
Would like to hear this topic. Will trying everything in my power to make it this year!
Joe Said
on 8/8/08
Mmm .. Social Communications.
Jackie Peters
on 8/8/08
Thanks all for the comments, it's nice to hear such great feedback. Can't wait to get down to the nitty gritty and bust this one wide open at SXSW!
Doug Pollei
on 8/8/08
Who owns social media in the enterprise. Always a topic I enjoy to hear about, including case studies on the topic (war stories). If you would like info from the SMC May event with Target, BestBuy, and General Mills "Duality Reality: who controls social media in large enterprises?" let me know.
Francisco Dao
on 8/8/08
Just did a panel where the whole crowd only knew about MySpace, Facebook, and LinkedIn. This will be interesting to see the whole big world of what's going on out there.
Dan Hoover
on 9/8/08
I thought I "owned" it. Well, maybe the panel will clear this up! Good topic idea.
Christen Dybenko
on 9/8/08
Definitely would go for this!
sean percival
on 9/8/08
Great panel, interesting topic, and of course jackie rulesssss! :P
Taylor Barr
on 9/8/08
Very interesting. I would love to hear more about how "Social Communications" fits within the business infrastructure.
Michael Pilla
on 11/8/08
I am very much looking forward to this panel. Jackie "owns" social media like no one else! Also hoping to see Francisco in audience firing away questions.
Donald Schwartz
on 12/8/08
Compelling, engaging, a chance for a real discussion.
Shel Holtz
on 12/8/08
Who owns social media and who coordinates it on behalf of an organization are entirely separate issues. I'll look forward to a discussion that clarifies and shows how organizations can orchestrate their involvement without trying to wrest control.
Eric Schlissel
on 12/8/08
This is a very important topic as media companies integrate social communications into their organizations. With the experience Jackie brings to the table this should be a very intriguing conversation.
Kurt Daradics
on 13/8/08
Go Jackie!
lainie liberti
on 14/8/08
Yes indeed, some amazing insight to be discussed, for sure.
Nicole Jordan
on 14/8/08
Crucial topic at just the right time with the perfect audience.
Roberta Romero
on 14/8/08
hoping to make it to SXSW and hear this panel live
Andrew Warner
on 14/8/08
Great topic.
Andy Sternberg
on 14/8/08
let's get this convo started right. great proposal/panelists.
christian martiniak
on 14/8/08
Great topic. If you can make this actionable it would really be awesome.
Andrew Justin
on 15/8/08
Go get em tiger.
Scott Boren
on 15/8/08
Great subject. Great timing. Where do I sign up???
Michael Liskin
on 20/8/08
Following from my comment on this topic on Jackie's blog - this is a crucial conversation to be had among this community - the wider we go the better, in addition to depth. Looking forward to it!
Robert Richman
on 20/8/08
The most important issue facing corporations from a MarCom standpoint. Funny thing is, it effects every other department as well. Tell us what to do Jackie!
Tony Katz
on 25/8/08
I'll be there.
Dennis Peters
on 25/8/08
The challenge is how larger corporations will break out of the internal departments of marketing, prodcut development, customer service, etc. to intregate this and make it work. Great topic!!
Zan Dubin Scott
on 26/8/08
People hardly understand the difference between PR and marketing, so yes, we need this panel.
Zan
Jackie Peters
on 28/8/08
To Robert's point - the fact that this effects every other department is exactly why I'm of the opinion that it needs it's own department. Let's break this down and figure it out!
Baron Miller
on 29/8/08
I like the new reference - Social Communications! Nice work Jackie.
Desdemona Bandini
on 29/8/08
Very timely! Something that is a constant struggle.
Sloane Berrent
on 2/9/08
Great topic, I love it. I'll be there!
jose nevarez
on 17/3/09
I'll make sure I have my new Nike Air Force Ones that weekend.
Nike Air Force One
on 26/3/09
Awesome
nike air yeezy
on 17/5/09
Mike rocks! Vote for him and learn to bend all browsers to your own will!
sports betting
on 1/6/09
cool site
vineyard investment
on 1/7/09
web 2.0 is a great way of enhancing PR, but who does own it? And social communication as an umbrella term is an interesting subject.
fredkey adam
on 18/8/09
Sell Nike,Jordan,Air force 1 sneaker at http://www.sneakersupplier.com
La Zagaleta property
on 24/9/09
definitely
pet meds
on 9/10/09
Sounds interesting because social media needs more definition and the more talk that occurs the more definition does as well.
Promotional Products
on 11/10/09
Social media is a great way to get traffic to your website , but i don't know to use social media websites properly
Convert FLV Files
on 11/10/09
This sounds like an excellent panel, certainly a timely topic and a great fit with SXSW.
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on 24/10/09
Sounds interesting
free online games
on 24/10/09
Great topic idea. Think of it as taking social media to the next level
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on 26/10/09
A topic that I have discussed in my blog. Is it marketing or is it the revenue generators? A great discussion that needs to be had at SxSW!
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on 30/10/09
a very interesting topic, especially since we are in this transition period- trying to adopt new media and figure out what we can keep from the old.
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on 1/11/09
Great idea
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on 13/11/09
Would be very interesting to hear .
ben 10 oyunları
on 22/11/09
Mmm .. Social Communications.
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on 28/11/09
Very nice...
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on 29/11/09
This sounds like a wonderful, timely topic.
cape deh
on 30/11/09
Very interesting/relevant panel topic. A great topic...one worth attending
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