SXSW 2012 - Beyond Social Media: Introducing Social Communications

Beyond Social Media: Introducing Social Communications
Event	SXSW Interactive 2009
Format	Panel
Organizer	Jackie Peters – Heavybag Media
Description	Who really "owns" social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category "Social Communications," which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more.
Questions Answered	Who owns social media? Why does it matter? How has social media impacted marketing communications today? Why should you add social media elements into your Communications plans? What can we expect to see in the future? How can we start working on a viable solution? Which brands and agencies are doing a good job of tackling this issue? Why is this important for brands? How do we define this new category of communications? How does this new category fit into the mix of the current marcom structure?
Level	Advanced
Category	Advertising / Marketing

Beyond Social Media: Introducing Social Communications