Tips and case studies on how social change focused groups with limited resources can use the web, and internet tools including mobile technologies, to spread their messages effectively and inexpensively, as well as rapidly activate constituents for campaigns and activities to effectuate local or international change.
Questions Answered:
How can NPO/NGO groups organize effective crowd coverage/sourcing campaigns?
How can groups mobilize constituents and incenticize participation?
How can NPO/NGOs manage organizational voice, point of view and quality standards while encouraging broad participation?
Why (and how) should group aggregate content from supporters and news sources?
Why (and how) to layer your content on existing platforms/outlets?
What FOSS tools should groups add to their tech toolkit to jumpstart social media activities?
How should groups develop effective online campaign messaging?
How (and why) can groups use podcasts and vidcasts to add depth to campaigns?
What are some success stories from NPO/NGO organizations using social media?
Why (and how) should groups outreach to other organizations to share tech resources and skills?