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Rock Your Video Marketing Like a P*rn Star (With More Clothes On)

1. Buzz is crap without tried and true, real-life applications – we'll show *exactly* how real people are using video to market themselves, drive leads, sell their stuff, and get more web traffic.
2. Having watched way too many panels that talk theory without actual numbers and examples, we will talk about what producing, editing and distributing video actually costs with a specific, live campaign.
3. The SXSWi crowd is diverse, but there's video use for everyone. We will look at each of the ways that web video can improve what people are already doing – from getting more exposure online to getting more leads, to getting viewers to act - we cover it.
4. What about this video marketing stuff in action? We will take a look at live, online examples of how Austinites, artists, businesses, freelancers, weblebs and more are using video right now to do what they already do, but better.
5. What's the future of online video? How will video search technology be changing, and how can we use that advance information to make sure we stay ahead of the tech curve? How will the way we consume video change?
6. Automation is effective, so how can we improve the creation and distribution process? We take a look at fantastic tools that make video marketing accessible to everyone.
7. If content is king, what should be in my marketing videos? Does it need to be the CEO talking? Or customers using our products,? Or the customer service team at work? Or should we be running contests for our customers to submit videos?
8. How does video integrate into an existing marketing plan? Can you add it in without disrupting the work that's been done already? What are the considerations here?
9. How do you measure and report results from the campaign? Which metrics matter and how can you measure value? How do you know that your video marketing is cost effective?
10. In which marketing channels can you use video? Is it strictly for use on your website? Can it be used in email? Can it be used in a retail store? What are the benefits of each channel?