The Web 2.0 evolution has enabled companies to connect with their constituents in transparent and impactful ways, achieving a greater competitive edge. In order to take full advantage of this movement, companies must embrace open dialogue through community and fully understand the implications of becoming a more “social” organization.
Questions Answered:
What is a social organization?
How do we get started with our “social” or community initiative?
Who from the company should be involved in the social initiative?
What are the benefits of having a “social” organization?
What are some pitfalls that can occur in launching a social initiative/strategy?
What is moderation and its role in online community?
Will negative community content tarnish our brand?
What happens when executives relinquish control?
Are “We” really smarter than “me’?
How do you encourage participation/adoption of a social initiative?