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Title:

Let's Get Social: Moving From Me to We

Your vote:
Yes No
Organizer:
Aaron Strout, Mzinga
Description:
The Web 2.0 evolution has enabled companies to connect with their constituents in transparent and impactful ways, achieving a greater competitive edge. In order to take full advantage of this movement, companies must embrace open dialogue through community and fully understand the implications of becoming a more “social” organization.
Questions
Answered:
  1. What is a social organization?
  2. How do we get started with our “social” or community initiative?
  3. Who from the company should be involved in the social initiative?
  4. What are the benefits of having a “social” organization?
  5. What are some pitfalls that can occur in launching a social initiative/strategy?
  6. What is moderation and its role in online community?
  7. Will negative community content tarnish our brand?
  8. What happens when executives relinquish control?
  9. Are “We” really smarter than “me’?
  10. How do you encourage participation/adoption of a social initiative?
Level:
Advanced
Category:
Community / Social Networks
Type:
Dual
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
MUST SEE!
Gradon Tripp
on 8/8/08
Definitely!
Lee Odden
on 8/8/08
Aaron has a great reputation and I'm looking forward to this one
Tom Humbarger
on 8/8/08
This should be a great discussion...
Brian Solis
on 8/8/08
Looking forward to it
Zena Weist
on 8/8/08
Will defintely be there, twittering away ;>
francine hardaway
on 8/8/08
I will be there
Lionel Menchaca
on 9/8/08
Aaron... I'm planning on attending this one.
Russ Unger
on 10/8/08
This will be excellent!
Roxanne Darling
on 11/8/08
Aaron - so glad you are pulling this together.
Aaron Strout
on 11/8/08
Thanks everyone. I can't wait to see you all at SXSW (and will be attending many of the folks on this list's panels as well).
Mack Collier
on 13/8/08
Great idea, will try to make this one!
Jackie Huba
on 13/8/08
Looks like a good one!
Maureen Condon
on 14/8/08
This sounds like a very interesting presentation.
Kurt Daradics
on 15/8/08
go aaron! giantsake
Alison Tintle
on 19/8/08
Aaron--here's hoping you get the chance to represent!
Melissa Yanik
on 19/8/08
It all depends on who is on the panel, and what they experience is in the space. Sounds like a solid topic though.
Ryan Lane
on 19/8/08
This should be an excellent panel and if id get's selected I will be there.
Lauren Brown
on 19/8/08
Sounds very interesting. Would love to hear Aaron speak on this.
Mallory Fontenot
on 19/8/08
Sounds awesome... Hopefully I'll get to make it!
April Clements
on 19/8/08
Hope to get to hear you speak! :)
Aaron Strout
on 19/8/08
Hey - just a quick update. I'll be joined on the panel by my esteemed colleague, Warren Sukernek. His bio is below:

Warren Sukernek is a Senior Strategist with VML, a top 20 Interactive Marketing Agency, part of the Wunderman Network, in Seattle. He helps
guide strategy and planning to product development, marketing communications, relationship management and social networking working
with Seattle clients as well as VML's other national clients. Warren has over 15 years of client and agency dynamic online experience in
e-commerce, community, content management solutions, consumer focused webinars, demand generation, blogging, and digital based RM campaigns.
He often finds himself at the intersection of marketing and technology, because that's where the fun is. An avid tweeter, he blogs at http://twittermaven.com, a blog all about Twitter.

He earned a bachelor's degree from McGill University and received his MBA from Boston University. A noted expert on Baby Boomer marketing,
Warren has spoken at numerous conferences including Word of Mouth Marketing Association (WOMMA), Internet Marketing Conference (IMC), Seattle Direct Marketing Association, the Catalog Conference and Niche Cruise Marketing Association.

(plus, Warren is a Red Sox fan. For me, that was really the deciding factor).
Louise Guryan
on 19/8/08
This sounds like a really interesting topic. I hope that you get to speak and I'd love to hear from Warren
Darin Holloway
on 19/8/08
I'll be interested to hear the POVs.
david bender
on 19/8/08
Warren gets my vote! Show "me" how to be more "we-centric"! --db
Kurt Daradics
on 28/8/08
Strout strout, let it all out, these are the things that we talk about c'mon!
Aaron Strout
on 11/9/08
Two more special guests will be joining the panel along with myself and Warren. The first is Rick Calvert, CEO of Blogworld (bio to come). The second is Bill Johntson, Chief Community Officer of ForumOne Communications. Bill's bio is below:

Bill Johnston, an authority on online community development and management, works as Forum One Network's Chief Community Officer. In this role, Bill leads the Online Community Research Network, directs Forum One's enterprise community consulting practice, and drives the editorial vision for Forum One's series of conferences related to online community.

Johnston has been building large-scale online communities since 1999. He came to Forum One from Autodesk, where he served as the Online Strategy Manager, with responsibilities including a portfolio of online communities and blogs. Previously he oversaw user experience tasks at TechRepublic, an IT professionals community (now part of Cnet). He also directs the Online Community Roundtable, an invitation-based professional networking series for online community professionals to share best practices and experiences.
vineyard investment
on 29/6/09
Bill Johnston certainly has the credentials to deliver, what will be a hugely important concept that companies will have to embrace.

Games Online
on 3/11/09
idea is realy great!
Blu-ray Video Converter
on 21/11/09
What's in the world?
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