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Title:

Measuring the Health of Your Online Community: Metrics That Don't Suck

Your vote:
Yes No
Organizer:
Miles Sims, Small World Labs
Description:
There is a lot of buzz today around measuring & defining community health. This panel will focus on the right way to work WITH your community to measure success and make sure value is being provided for both sides.
Questions
Answered:
  1. What does a healthy community look like?
  2. What metrics should we be looking at?
  3. How do we make sure we don't creep poeple out?
  4. Are relationships more important that page views?
  5. Is there a magical formula to determine if things are going good/bad?
  6. Do metrics even matter for a community?
  7. Should the communtiy really be measuring the company?
Level:
Intermediate
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
Miles Sims
on 8/8/08
Would be great to hear any interesting metrics people are using today to measure their community.

Look forward to any questions as well!
Kim Ethridge
on 13/8/08
I'm in!
Kenneth Hillman
on 13/8/08
Sounds interesting, i'm in.
Rennie Filler
on 15/8/08
Looking forward to this panel very much! Can't wait ...
Myrna Lantzsch
on 16/8/08
Sounds interesting, would like to know more.
Miles Sims
on 18/8/08
Hey - thanks for the comments everyone! (I work with Rennie & Kenneth just for full disclosure).

This panel will hopefully be a great conversation about how we as community managers, businesses, etc. look beyond traditional web metrics as the only way to measure success and really get into what makes a community grow.

Communities are about people & relationships not visitors & views, we should be looking at how to better serve those people and measuring success based off of that.

If you have any questions just let me know!
Joshua de Boisblanc
on 21/8/08
That's great! I'd love to see more ways to interact with and encourage growth in our communities. There are so many factors and variables to take into account, but I'd like to investigate some of the underlying principles in building a successful community. I'd imagine some of the fundamentals are shared across all types of communities.
Michael Wilson
on 22/8/08
Sounds like a panel people would like to attend. I'm in!
Anthony Chen
on 22/8/08
Looks like a great idea for a topic, I know about 30 business owners who are really struggling with how to make this work. These days it is a serious competitive advantage to have a strong web presence as so many people use it to get information about where to make a purchase.
Eric Burt
on 22/8/08
This is certainly something all of our clients are interested in. Deploying metrics like these as a service to these clients is something we are looking into.

I think this could be a very productive panel.
Miles Sims
on 22/8/08
Thanks guys for the additional feedback. This is becoming more important as social networking migrates over into the business world. Being able to define success for your community is one of the big keys - if you don't know what you're trying to build its hard to know if its building value for your company and the people using the site.
Tom Parish
on 23/8/08
This is THE topic to get straight answers on and Miles Sims has the background and experience to bring the 'real deal' to SXSW audiences. I'm going to be there - in the front row.
Wade Keller
on 26/8/08
Sounds like ya'll are really targeting an important need for both the clients and end users. Looking forward to a great discussion.
Miles Sims
on 26/8/08
Thanks Tom & Wade!

I think focusing on what your company is bringing to the table is harder for people to look at but ties directly to the real value of the community.

Hopefully it will be a fun panel!
Sam Eder
on 27/8/08
The lack of any uniformity of metrics across communities is the #1 problem in how social media is being communicated to the CXO level of major companies. I can't wait to see people talk about some benchmarks and bring us out of the "art" phase and solidly into the "science".
joi podgorny
on 28/8/08
Metrics are so important and a frank discussion on the good the bad and the ugly would be much appreciated.
Erick Reed
on 28/8/08
Have to field questions around and discuss this topic every day, so absolutely, extreme value!
Andy Jones
on 28/8/08
This would be great value
Miles Sims
on 30/8/08
Hey thanks everyone for the conversation & comments! Hopefully we can keep it going in March!
Matt Genovese
on 2/9/08
Excellent panel idea. Looking forward to it.
Miles Sims
on 20/10/08
Hey everyone - no word yet on this panel making it but I've just launched the blog that will cover many of the items to be discussed!

http://www.communitymetrics.com

Feel free to stop by and take a look! Thanks again for your interest in the proposed panel.
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on 23/12/08
Very helpful, thanks!!
Cameron Sharpe
on 21/1/09
Sounds fun, I wud definately participate. My website http://www.therelationshipcompany.com would benefit from the findings too. Also want to improve my community website.

Cameron Sharpe
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