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The Patterns of Web Marketing

Event SXSW Interactive 2009
Format Dual
Organizer Brian Massey – Conversion Sciences
Description Every Web site fits into a pattern, and each Web site pattern has a known set of strategies that must be implemented to make a site succeed. In this session we will help you will categorize your Web site and identify the strategies that you must employee to succeed.
Questions
Answered
  1. What are the quesitons that define my Web site pattern?
  2. What are the patterns that (almost:) all Web sites fit into?
  3. Which strategies are important for each Web pattern?
  4. Which strategies are a waste of time and money?
  5. Is email important to my business?
  6. How do I use invitations to build a community?
  7. How can I make the homepage engage visitors?
  8. When is a free trial important?
  9. What if I my customers take a long time to buy?
  10. What if I don't want to sell anything online?
Level Beginner
Category Web / Interface Design
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