SXSW 2012 - Community Scorecards – Metrics that Matter

Community Scorecards – Metrics that Matter
Event	Interactive 2012
Format	Solo
Organizer	Jane Hiscock – Farland Group
Speakers	Jane Hiscock – Farland Group
Description	You’ve finally launched an online customers community, you have the buy-in of key decision makers and your customers have arrived. Congratulations – now how are you measuring impact? This is a familiar scenario for many community mangers and executives who are trying to understand the value of community and how it will have direct impact on their business that is measurable. This session will provide practical lessons and cases on how community managers and leaders are establishing successful scorecards that communicate the value of community to critical stakeholders.
Questions Answered	How are you communicating the value of your community in terms that executives understand? What does a community scorecard look like and how does it help to measure business value? What 2-3 corporate strategies are you connecting to your community strategy? What strategies do you have in place to ensure you are measuring the right things for the right audience? How are you engaging your community members in your measurement strategy?
Level	Intermediate
Category	Social Media / Social Networks
Tags	Community Strategy, customer engagement, Metrics and Measurement

Community Scorecards – Metrics that Matter