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What Do You Do When the Traffic Starts Coming

Event SXSW Interactive 2009
Format Panel
Organizer Brian Massey – Conversion Sciences
Description With the advent of search marketing, we've developed a "If they come they will buy" philosophy for Web sites. However, most of the traffic we’re buying is bouncing like a bad email address. This panel of experienced professionals will discuss strategies for creating content that engages and converts our visitors.
Questions
Answered
  1. How do we know who's coming to our site?
  2. How do we figure out what they want?
  3. How do we use story-telling in our presentation?
  4. How can we generate content that is engaging?
  5. What are the modes of persuasion that we should consider?
  6. How can we generate content inexpensively?
  7. How do I create engaging content for different generations?
  8. What are personas?
Level Intermediate
Category Content
HELP