Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

Why Women Fail to Rule the Social Networks

Event Interactive 2012
Format Solo
Organizer Tanja Gabler – internetworld.de
Speakers
  1. Tanja Gabler – internetworld.de
Description Too bland, too bored, too busy? Why women fail to rule social networks. Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They even hold the majority in all big social networks except LinkedIn. But when it comes to using Social Media for marketing themselves, they fail. While men boast proudly about their achievements in status updates women write birthday wishes to others and ask for private advice. What's the reason behind that phenomenon? Answers from statistics, psychologists, marketers, gender experts and the users themselves.
Questions
Answered
  1. How does the women's way of Social Media usage differ from the men's?
  2. Is the lack of self marketing an international phenomenon?
  3. Are psychological reasons responsible for that?
  4. What do women expect from und how do they rate their Social Media activity?
  5. What can women do to better show off - without feeling embarrassed?
Level Intermediate
Supporting Material Proposal video: http://www.youtube.com/watch?v=p7K_4K6o4TI Proposal blog post: http://tanjagabler.blogspot.com/2011/08/frauen-und-selbstmarketing.html Studies and statistics: http://www.pewinternet.org/Reports/2011/Technology-and-social-networks.aspx http://www.pamorama.net/2010/07/12/how-women-use-social-media-infographic/ http://www.mediabadger.com/2011/03/a-look-at-women-in-social-media/ http://www.internetworld.de/Nachrichten/Medien/Zahlen-Studien/Geschlechterstudie-zu-Internetnutzung-Frauen-holen-auf-56278.html http://www.thestrategyweb.com/studies-how-women-and-moms-use-social-media-and-mobile-today http://www.internetworld.de/Nachrichten/Medien/Zahlen-Studien/Studie-zur-Social-Media-Nutzung-in-Europa-Italiener-haben-die-meisten-Freunde-51789.html
Category Social Media / Social Networks
Tags gender, marketing, social media
HELP