We need a way to understand the customer without the bias of traditional research. This is a way to learn more about how to market reserach from social networking.

Technology has finally reached the Market Research field.

Worth learning more, especially in defining and measuring engagement beyond chatter noise.

Definitely would like to learn more about this topic.

curious to hear your thoughts -- dan, can you share any of the potential panelists that you've approached?

Potentially very valuable. Any further thought given to somehow incorporating statistical methods into panel research? This would prevent bias as well as assist with interactions of critical variables.

Definitely a topic that needs to be addressed.

This knowledge would be so useful for companies as well as consumers. Imagine a company that knows what you want just by blabbing about it on the net. Cool!

in response to who we have approached--Gerrard Cunningham ex CMO of landsend and GAP; Lee Daley former CEO of Saatchi and Saatchi UK and EX CMO of Manchester United Football Club the larges brand in the world; Deb Schultz head of the social media lab for P&G; Sylvia Marino head of Community for Edmunds.com; Jim Schroer ex CMO of Chrysler and Ford and CEO of Carlson Marketing. Dave McClure-- everyone knows who he is right??

thanks for voting-- cheers Dan

Interesting topic - although I still need to be convinced that there is better than surveys to get the silent majority to speak up...

This looks very interesting. I often find that focus groups and surveys are set up to lead users down one path so far that the data is baised.

Representing Nielsen in this, i'll be talking to some of the modern research techniques we use covering different sampling techniques, fusing primary data with behavioral data, using EEG Brain Wave technology, webcam ethnography studies among others as well as buzz tracking.

Can't wait!