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Title:

Old Man Nielsen vs. New Market Research

Your vote:
Yes No
Organizer:
Dan Neely, Networked Insights
Description:
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers.
Questions
Answered:
  1. What defines traditional market research?
  2. What defines new/social media market research?
  3. Where does each type of market research fall short? Excel?
  4. In today’s market, what forms of traditional market research are still relevant?
  5. What does social media market research provide that traditional forms do not?
  6. What is the perfect combination of both forms of research?
  7. How does a company go about gathering intelligence from social media?
  8. What if traditional and new market research contradict each other?
  9. Customers are interacting everywhere online, how do I find and make sense of all the noise?
  10. How much will all of this cost me?
Panelists:
Michael Lambie (Nielsen), Dave McClure (500hats.typepad.com), Dan Neely, moderator (Networked Insights), Jim Schroer (Networked Insights)
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Matt Goetzke
on 8/8/08
social media is clearly the way to really understand consumers. there is no filtering. normal chatter between friends is the only way to learn what customers are talking about. well worth learning more....
Kiernan McGowan
on 9/8/08
We need a way to understand the customer without the bias of traditional research. This is a way to learn more about how to market reserach from social networking.
Mark Rundle
on 9/8/08
Technology has finally reached the Market Research field.
Sylvia Marino
on 10/8/08
Worth learning more, especially in defining and measuring engagement beyond chatter noise.
Tom DePaoli
on 11/8/08
Definitely would like to learn more about this topic.
Carla Borsoi
on 12/8/08
curious to hear your thoughts -- dan, can you share any of the potential panelists that you've approached?
Mike Zedalis
on 12/8/08
Potentially very valuable. Any further thought given to somehow incorporating statistical methods into panel research? This would prevent bias as well as assist with interactions of critical variables.
Sandra Bradley
on 13/8/08
Definitely a topic that needs to be addressed.
Jim Brown
on 14/8/08
This knowledge would be so useful for companies as well as consumers. Imagine a company that knows what you want just by blabbing about it on the net. Cool!
Dan Neely
on 22/8/08
in response to who we have approached--Gerrard Cunningham ex CMO of landsend and GAP; Lee Daley former CEO of Saatchi and Saatchi UK and EX CMO of Manchester United Football Club the larges brand in the world; Deb Schultz head of the social media lab for P&G; Sylvia Marino head of Community for Edmunds.com; Jim Schroer ex CMO of Chrysler and Ford and CEO of Carlson Marketing. Dave McClure-- everyone knows who he is right??

thanks for voting-- cheers Dan
Olivier de Gaudemar
on 29/8/08
Interesting topic - although I still need to be convinced that there is better than surveys to get the silent majority to speak up...
Kieron Norfield
on 19/11/08
This looks very interesting. I often find that focus groups and surveys are set up to lead users down one path so far that the data is baised.
Michael Lambie
on 28/1/09
Representing Nielsen in this, i'll be talking to some of the modern research techniques we use covering different sampling techniques, fusing primary data with behavioral data, using EEG Brain Wave technology, webcam ethnography studies among others as well as buzz tracking.
last minute
on 18/5/09
Can't wait!
blu ray ripper
on 13/11/09
So looking forward to this..
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