SXSW 2012 - Old Man Nielsen vs. New Market Research

Old Man Nielsen vs. New Market Research
Event	SXSW Interactive 2009
Format	Panel
Organizer	Dan Neely – Networked Insights
Description	Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers.
Questions Answered	What defines traditional market research? What defines new/social media market research? Where does each type of market research fall short? Excel? In today’s market, what forms of traditional market research are still relevant? What does social media market research provide that traditional forms do not? What is the perfect combination of both forms of research? How does a company go about gathering intelligence from social media? What if traditional and new market research contradict each other? Customers are interacting everywhere online, how do I find and make sense of all the noise? How much will all of this cost me?
Panelists	Michael Lambie (Nielsen), Dave McClure (500hats.typepad.com), Dan Neely, moderator (Networked Insights), Jim Schroer (Networked Insights)
Level	Advanced
Category	Advertising / Marketing

Old Man Nielsen vs. New Market Research