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Social Influence: Empowering Your Customer

Event SXSW Interactive 2009
Format Panel
Organizer Marcus Nelson – UserVoice
Description Companies understand product development, but often forget to encourage customer feedback. This session will discuss opportunities that empower consumers with a voice. Learn to inspire dialogue, leverage influencers and innovate! We'll look at what's possible, discuss examples & explore failures. Learn firsthand from professionals who do this every day.
Questions
Answered
  1. What defines customer engagement?
  2. Who are your influencers?
  3. What social tools could be used to engage a customer?
  4. What's the difference between Customer Service & Customer Feedback?
  5. What's an example of a company doing customer engagement really well?
  6. What's an example of a company that needs help in engaging consumers?
  7. What if my company doesn't understand social media?
  8. How do you overcome corporate fear of customer engagement?
  9. How to use social media tools for product innovation?
  10. How do I get started with engaging customers?
Level Intermediate
Category Community / Social Networks
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