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Title:

Social Influence: Empowering Your Customer

Your vote:
Yes No
Organizer:
Marcus Nelson, UserVoice
Description:
Companies understand product development, but often forget to encourage customer feedback. This session will discuss opportunities that empower consumers with a voice. Learn to inspire dialogue, leverage influencers and innovate! We'll look at what's possible, discuss examples & explore failures. Learn firsthand from professionals who do this every day.
Questions
Answered:
  1. What defines customer engagement?
  2. Who are your influencers?
  3. What social tools could be used to engage a customer?
  4. What's the difference between Customer Service & Customer Feedback?
  5. What's an example of a company doing customer engagement really well?
  6. What's an example of a company that needs help in engaging consumers?
  7. What if my company doesn't understand social media?
  8. How do you overcome corporate fear of customer engagement?
  9. How to use social media tools for product innovation?
  10. How do I get started with engaging customers?
Level:
Intermediate
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
on 8/8/08
Also on this Panel is Tony Hsieh (Zappos), Chris Brogan (CrossTech Media), Amy Muller (GetSatisfaction), and Alex Hillman (IndyHall.com)
on 8/8/08
will be there, twittering away ;>
on 8/8/08
This looks like an awesome panel. Zappos and Brogan are the best at this, so it should really be a power-packed session.
on 8/8/08
Most excellent!
warren sukernek
on 8/8/08
Chris Brogan speaking and Zena Weist twittering--it doesn't get any better than this.
on 12/8/08
Looks fantastic.
on 12/8/08
5 stars!
on 14/8/08
I'll definitely be there. Looks great and timely.
on 24/8/08
This looks like a highlight of SXSW 09
on 15/5/09
Most excellent!
on 20/10/09
Good idea for a panel. Case studies ARE good. :)
on 22/10/09
Love this man. Great stuff, great prices, free shipping. Email him if you cant find what you are looking for and he will look for you. Good customer service.louis vuittonSomeone who is knowledgeable in louis vuitton.Another guy from hong Kong (Largest louis vuitton second hand city, I believe) he has great stuff at fair prices but his shipping is insane
on 13/11/09
I'd be super into learning from Kris. Dig it!
This looks like an awesome panel. Zappos and Brogan are the best at this, so it should really be a power-packed session.
on 25/11/09
Thank you for the explanation. It’s very educating.
Developed for SXSW by Lindsey Simon