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Scrappy App Marketing

Event Interactive 2012
Format Dual
Organizer Lindsey Harper – Swayable
Speakers
  1. Lindsey Harper – Swayable
  2. Maya Bisineer – MemeTales
Description Do you have a new app ready to launch or have an app in the app store but are a bit stumped on how to get traffic? This session on Scrappy App marketing will help you whether you are getting ready to launch, already have an app launched or are looking for more traction for your mobile application. You’ll walk away with tips on how to use free and readily available tools to drive traffic to your application for downloads. Creative uses of social media to drive application downloads. How to time your application launch for being features in the app store (iTunes) or Android marketplace. How to do cross application promoting. How to partner and “trade” with complementary applications and websites. Ultimately you’ll walk away with a scrappy app marketing toolkit!
Questions
Answered
  1. How to best go live with your iPhone application and get listed in "New & Noteworthy"
  2. How to cross target your application's audience via other applications to get more downloads.
  3. How to use social media to promote application downloads.
  4. How to run contests to promote application downloads.
  5. How to use 3rd party applications to support your marketing efforts.
Level Intermediate
Supporting Material Here is some press on some of the techniques that will be discussed. - http://www.openforum.com/articles/4-marketing-ideas-that-are-sure-to-make-a-splash
Category Content / Content Strategy
Tags android, iphone, Startup
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