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Title:

Social Media and the Olympics

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Organizer:
Robert Scales, Raincity Studios
Description:
Coverage of the Olympic Games is dominated by IOC's contracted rights-holder and accredited major media conglomerates however some feel there is a role for grassroots documentation of both sporting events and the cultural context. The related conundrums are discussed by social media makers who covered several Olympics Games.
Questions
Answered:
  1. What's the role of grassroots media creation at the corpo-news dominated event?
  2. Why has the IOC formally announced that blogging is not considered journalism?
  3. What is required to gain access to events and venues as non-accredited media?
  4. Where is the demarcation line between "professional and amateur according to the IOC's accreditation policies?
  5. How has accreditation and access changed from SLC and Turin to Beijing and Vancouver?
  6. In what ways are new media platforms enabling new forms of journalism around the Olympics in Beijing and beyond?
  7. What kind of convergence is visible around old and new media in the context of the Olympics?
  8. Is political transition within a country a reasonable expectation to have of the Olympic Games?
  9. Is citizen journalism politically prescribed in China, Canada and other Olympic host countries?
  10. How did the west's impressions of China change because of grassroots media coverage Beijing 2008 given the country's record of media control?
Level:
Intermediate
Category:
Content
Type:
Panel
Event:
SXSW Interactive 2009
Developed for SXSW by Lindsey Simon