What Social Media Managers need to know but don't |
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| Event | Interactive 2012 |
| Format | Dual |
| Organizer | Nicole Simon – cruel to be kind |
| Speakers |
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| Description | How many people are thrown into Social Media positions without being given the proper tools and education on how to execute? And then are expected to deliver stellar results! When working with machines, you need to learn how to operate them. Yet when it comes to Social Media, it seems as if established concepts like skills assessment, proper training, handbooks, systems and workflows are ignored. The result is often poor performance, higher cost of business and complications, not to speak of the frustration of employees and contractors. Rules and regulations can pose additional problems. We will share from our experience ways to set up a framework for an effective Social Media Management program, how to train your employees or freelancers, explain why guidelines and social media policies are so important and what you can learn from the Enterprise when it comes to systems and workflows. There will be time for questions from the audience. |
| Questions Answered |
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| Level | Beginner |
| Supporting Material | This session idea came out of this year’s session "Outsourcing Social Media without selling your soul". We received a lot of requests afterwards to share more of the hands-on advice on Social Media Management. Also, our work experience over the last years shows that companies and freelancers continue to ask for information on how to get started and get going in Social Media. |
| Category | Social Media / Social Networks |
| Tags | marketing, social media management, training |