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What Social Media Managers need to know but don't

Event Interactive 2012
Format Dual
Organizer Nicole Simon cruel to be kind
Speakers
  1. Nicole Simon cruel to be kind
  2. Kate Buck KBJOnline
Description How many people are thrown into Social Media positions without being given the proper tools and education on how to execute? And then are expected to deliver stellar results! When working with machines, you need to learn how to operate them. Yet when it comes to Social Media, it seems as if established concepts like skills assessment, proper training, handbooks, systems and workflows are ignored. The result is often poor performance, higher cost of business and complications, not to speak of the frustration of employees and contractors. Rules and regulations can pose additional problems. We will share from our experience ways to set up a framework for an effective Social Media Management program, how to train your employees or freelancers, explain why guidelines and social media policies are so important and what you can learn from the Enterprise when it comes to systems and workflows. There will be time for questions from the audience.
Questions
Answered
  1. Job and skill requirements for Social Media Managers and Workers
  2. What areas need to be covered when setting up Social Media Management?
  3. How much freedom should be given and where to draw the line?
  4. Why documentation is your friend and not the enemy
  5. Why missing rights management can jeopardize your company
Level Beginner
Supporting Material This session idea came out of this year’s session "Outsourcing Social Media without selling your soul". We received a lot of requests afterwards to share more of the hands-on advice on Social Media Management. Also, our work experience over the last years shows that companies and freelancers continue to ask for information on how to get started and get going in Social Media.
Category Social Media / Social Networks
Tags marketing, social media management, training