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Elastic Waist Entrepreneurship for Women 40+

Event Interactive 2012
Format Dual
Organizer Sheila Scarborough Tourism Currents
Speakers
  1. Sheila Scarborough Tourism Currents
  2. Wendy Piersall Woo! Jr.
Description Some of us running a startup-type business online also have families, mortgages, minivans, hot flashes....and years of work experience and savvy. Although we do order a lot of pizza like those young'uns, we don't ever sleep under our office desks (hey, that's hard on our back.) Did you know that 80% of the total entrepreneurship activity during the teeth of the Great Recession (2009) was from people over 35? TourismCurrents.com co-founder Sheila Scarborough and serial online entrepreneur Wendy Piersall (the Woo! Jr. network and author of "Mom Blogging for Dummies") will talk about strategies and lessons learned for 40-ish women and older who are interested in taking advantage of tech and social media to launch online businesses that bring their passions, knowledge and life experiences to the web. We may need reading glasses for our smartphones, but we can still kick butt. Step aside, young pups....Mama's starting a business on teh interwebz!
Questions
Answered
  1. How can I decide what sort of online business might be successful and could parlay my work/life experiences into something profitable?
  2. How can I fit into a startup world that seems to be mostly younger and mostly male?
  3. How can I juggle the demands of parenting, possibly also caring for elderly parents AND a fledgling online business? Is it possible to reclaim my business life this way after my kids are a bit older?
  4. Where does the money come from to sustain my business, and should I bootstrap or think about VC money?
  5. What are the first 3 things I need to do if I'm considering launching an online business?
Level Intermediate
Supporting Material This is an info page for the Elastic Waist Entrepreneur book I'm working on: http://www.sheilasguide.com/book-the-elastic-waist-entrepreneur/ This is Tourism Currents, which Becky McCray and I created and launched in Sept 2009: http://www.tourismcurrents.com This is co-presenter Wendy Piersall's website, with info about her entrepreneurial activities: http://www.wendypiersall.com/
Category Business / Startups / Funding
Tags Entrepreneurship, startups, women