If Ingredients Are Key, Be Sure You Have the Best |
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| Event | Film 2012 |
| Format | Solo |
| Organizer | Marie-Alicia Chang – Semetric |
| Speakers |
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| Description | While baking a cake is not exactly the same as making a film, one thing guarantees they both sell : choosing the best ingredients with your end customer in mind. Advances in consumer behaviour tracking on the net - across social networks, blogs and P2P - means getting closer than ever to your consumers, creating opportunities for engagement and targeting never before possible. It is obvious that streamlining budgets is easier when your research costs you less to be more accurate, but how else can these new ingredients add value? This session details how social network data can signal best fit of music or recording artist to your movie, how to find out which actors are gaining popularity in which territories, and how trends of movie genres are evolving in which cities amongst which demographics. Plus new ways of gauging first reaction to films for Independent cinema release via P2P, a valuable aid to decide in real time which marketing is working in which city and demand per title. |
| Questions Answered |
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| Level | Advanced |
| Category | New Technology / Next Generation |
| Tags | Advertising Strategy, Consumer Trends, P2P Tracking |