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Title:

VRM - the Consumer's Revenge

Your vote:
Level:
Advanced
Type:
Panel
Category:
New Technology / Next Generation
Organizer:
Doc Searls, Berkman Center for Internet and Society
Description:
VRM (Vendor Relationship Management) is the reverse of Customer Relationship Management. If advertising’s effectiveness continues to decline, is VRM the answer or a pipe dream? How will individual’s manage all their relationships and get their wants and needs met? Can VRM’s grand vision work in practice?
Deirdre Molloy
on 8/8/08
Hi, I'm the person who suggested this panel. In addition to the named presenter Doc Searls (Linux Journal / Berkman Center for Internet and Society), other panelists I have in mind are: Adriana Lukas (Media Influencer); Fergus Burns (Nooked); Alan Patrick (Broadsight); Priya Prakash (Flirtomatic / Handmade Mobile); Nic Brisbourne (DFJ Esprit). More suggestions are welcome!
Rohit Bhargava
on 8/8/08
This is very topical and getting lots of attention in the business world with the rise of social media and consumer power. The cover story in BusinessWeek about customers taking matters into their own hands was a powerful mainstream endorsement of the idea. I'll be voting for this one.
deb schultz
on 9/8/08
I agree - but then I am working on VRM with Doc..;)
Ethan Bauley
on 10/8/08
If this happens I'd like to see Umair Haque on the panel...
Deirdre Molloy
on 11/8/08
Wow, thanks for the interest and feedback so far! @ethanbauley Umair is a possibility - but I've also suggested him as the presenter for my other panel - Frankenstein's Brands (see http://snipurl.com/3es63)
Gerard Hartnett
on 26/8/08
Great idea for a panel. I second the vote for Fergus Burns (Nooked).
Nico Macdonald
on 27/8/08
An interesting area to investigate. Alan Patrick should bring some rude sensibility to the discussion. (Note this is the traditional use of the word 'rude', ie: vigorous or hearty.) Note that one should avoid the branding boosters' trap of seeing people solely as consumers.
Ted Coyle
on 28/8/08
I'm creating a VRM... here's my panel.. :) http://panelpicker.sxsw.com/ideas/view/1735 Please vote. Doc is on the panel.
Jay Deragon
on 2/9/08
Having Doc present his theories, ideas, plans and progress on VRM will be the highlight of the conference. No one can bring more clarity to the issues than Doc. I vote absolutely YES!
Do it today!
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    Zilch - I have no interest in this idea.
    1
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    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
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= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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