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Title:

VRM - the Consumer's Revenge

Your vote:
Yes No
Organizer:
Doc Searls, Berkman Center for Internet and Society
Description:
VRM (Vendor Relationship Management) is the reverse of Customer Relationship Management. If advertising’s effectiveness continues to decline, is VRM the answer or a pipe dream? How will individual’s manage all their relationships and get their wants and needs met? Can VRM’s grand vision work in practice?
Questions
Answered:
  1. What is VRM?
  2. What was wrong with CRM?
  3. Can consumers be trusted with the burden of VRM?
  4. Can VRM systems be secure?
  5. Can companies handle the volume and variety of communications VRM requires?
  6. Will VRM be commercial?
  7. How do you implement VRM?
  8. How do you scale VRM?
  9. Is VRM a way for coporation 1.0 to become corporation 2.0?
  10. IS VRM power to the people or just a rational, computer-aided way of doing business?
Level:
Advanced
Category:
New Technology / Next Generation
Type:
Panel
Event:
SXSW Interactive 2009
Deirdre Molloy
on 8/8/08
Hi, I'm the person who suggested this panel. In addition to the named presenter Doc Searls (Linux Journal / Berkman Center for Internet and Society), other panelists I have in mind are: Adriana Lukas (Media Influencer); Fergus Burns (Nooked); Alan Patrick (Broadsight); Priya Prakash (Flirtomatic / Handmade Mobile); Nic Brisbourne (DFJ Esprit). More suggestions are welcome!
Rohit Bhargava
on 8/8/08
This is very topical and getting lots of attention in the business world with the rise of social media and consumer power. The cover story in BusinessWeek about customers taking matters into their own hands was a powerful mainstream endorsement of the idea. I'll be voting for this one.
deb schultz
on 9/8/08
I agree - but then I am working on VRM with Doc..;)
Ethan Bauley
on 10/8/08
If this happens I'd like to see Umair Haque on the panel...
Deirdre Molloy
on 11/8/08
Wow, thanks for the interest and feedback so far! @ethanbauley Umair is a possibility - but I've also suggested him as the presenter for my other panel - Frankenstein's Brands (see http://snipurl.com/3es63)
Gerard Hartnett
on 26/8/08
Great idea for a panel. I second the vote for Fergus Burns (Nooked).
Nico Macdonald
on 27/8/08
An interesting area to investigate. Alan Patrick should bring some rude sensibility to the discussion. (Note this is the traditional use of the word 'rude', ie: vigorous or hearty.) Note that one should avoid the branding boosters' trap of seeing people solely as consumers.
Ted Coyle
on 28/8/08
I'm creating a VRM... here's my panel.. :) http://panelpicker.sxsw.com/ideas/view/1735 Please vote. Doc is on the panel.
Jay Deragon
on 2/9/08
Having Doc present his theories, ideas, plans and progress on VRM will be the highlight of the conference. No one can bring more clarity to the issues than Doc. I vote absolutely YES!
Art Directory
on 8/11/09
I don't think VRM is the answer when the effectiveness of advertising declines.
Blu-ray Video Converter
on 21/11/09
What's in the world?
Payday Loans
on 25/11/09
Great idea for a panel.
Travel Advice
on 27/11/09
Nice panel.
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