SXSW 2012 - VRM - the Consumer's Revenge

VRM - the Consumer's Revenge
Event	SXSW Interactive 2009
Format	Panel
Organizer	Doc Searls – Berkman Center for Internet and Society
Description	VRM (Vendor Relationship Management) is the reverse of Customer Relationship Management. If advertising’s effectiveness continues to decline, is VRM the answer or a pipe dream? How will individual’s manage all their relationships and get their wants and needs met? Can VRM’s grand vision work in practice?
Questions Answered	What is VRM? What was wrong with CRM? Can consumers be trusted with the burden of VRM? Can VRM systems be secure? Can companies handle the volume and variety of communications VRM requires? Will VRM be commercial? How do you implement VRM? How do you scale VRM? Is VRM a way for coporation 1.0 to become corporation 2.0? IS VRM power to the people or just a rational, computer-aided way of doing business?
Level	Advanced
Category	New Technology / Next Generation

VRM - the Consumer's Revenge