Building Your Band's Digital Ecosystem |
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| Event | Music 2012 |
| Format | Workshop |
| Organizer | Zach Pentel – 808 Management |
| Speakers |
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| Description | Does your band have a Facebook page? Of course it does. But does it generate results, or is it just kind of...there? If you're like most bands, probably the latter of the two. A spot-on digital strategy can be the difference between being heard and being ignored, and the devil is in the details. This advanced-level session will focus on constructing an audience-driving set of digital tools that will work hard and generate results. Yes, I know you're good at using Facebook, and nobody needs to tell you how the internet works. Instead, we will look at some of the most effective independent digital music campaigns of the last year, and dissect what makes them tick. I'll let you in on the punch line: it's more than just having a website, Bandcamp page, and Twitter account. It's an ecosystem. We'll talk about how to use these tools to leverage your audiences against each other; from web traffic, to Facebook likes, to listens on Soundcloud and Spotify. In the end, empowering you to build a digital ecosystem that helps you move from "just doing it," to raising your band's digital visibility. |
| Questions Answered |
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| Level | Advanced |
| Category | Social Media |
| Tags | branding, online media, Promotion |