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Title:

Frankenstein's Brands

Your vote:
Yes No
Organizer:
Umair Haque, Bubblegeneration / Havas
Description:
How can brands reinvent themselves for the connected age? By doctoring the package - remix message here, insert new tech there, stitch it together again and give it a jolt, à la Frankenstein? Or are tomorrow’s brands no longer creatures of the industrial age but changed more organically? Is the idea that brands can be reborn a business imperative or foolishly romantic?
Questions
Answered:
  1. What brands are currently innovating in the digital space?
  2. How are brands changing to keep up with connected consumers?
  3. What mistakes have brands made in the past?
  4. What are the new opportunities for brands?
  5. Who controls the brand?
  6. Is the brand dead?
  7. Is the widgetsphere the home of the distributed brand?
  8. Are brands just platforms or can they be communities?
  9. Can businesses change their DNA to re-energise their brands?
  10. What brands will win, and which will die?
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Deirdre Molloy
on 8/8/08
Hi folks, I'm the person who submitted this panel idea and wanted to provide some more info about it and myself...

There are a lot of people who could address this subject with aplomb, but in addition to Umair Haque, my primary ideas for the other panelists are: Simon Andrews (Mindshare Interaction); Alan Moore (co-author, Communities Dominate Brands); JP Rangaswami (BT / Confused Of Calcutta); Jon Bains (Lateral).

However, I'd love to hear other people's suggestions too! And I'm acutely aware that it's an all-male panel, which is a bit sad...

Feedback / comments / rants on the idea generally are also welcome...

I'm the Editor & Programme Manager for Chinwag (http://www.chinwag.com) a community network for digital media practitioners in the UK and beyond which publishes blogs, events, training and research listings, holds panel discussion events (14 of which I developed and programmed over 2007/08); runs two websites (the other being http://jobs.chinwag.com) and also hosts 8 email discussion lists covering niche areas in digital such as design, usability, web TV, wireless, social media and more.

Chinwag are also running, in conjunction with the UKTI (UK Trade & Investment), the Digital Mission to SXSW Interactive 2009 which will take 40 UK digital companies to the festival in order to make business connections and grow their companies in the US market (http://www.digital-mission.org)

Look forward to getting your comments and votes!
deb schultz
on 9/8/08
Me me me = pick me! I volunteer to shake it up with the boys...;) plus I am buddies with JP and Umair -they can vouch for me
Deirdre Molloy
on 11/8/08
Deb - good to hear from you! will ping u on email :)
Ethan Bauley
on 25/8/08
Deb Schultz gets my vote as well ;-)

Deirdre, I listened to all three parts of the Chinwag "micro media maze" panel and was pretty disappointed about the lack of engagement around Umair's contributions to the convo, how is this panel going to be different? Because everyone on it "gets it" already? ;-)

Deirdre Molloy
on 26/8/08
Hey Ethan, thanks for your feedback. You listened to the Chinwag Live podcast, wow! I thought the Micro Media Maze event got better as it went along, but you can't always predict or engineer these things, nor can you please all of the peeps etc. However, a lot of people told me afterwards that they really got a lot out of it. Sorry you didn't think so - so, how can I make this panel different / better? Let me know if you think I'm falling short in some way or something seems out of synch. Thanks!
Ethan Bauley
on 3/9/08
Hi Deirdre!

I guess all I'm saying is: go for the throat on this and make it truly "advanced"...put the onus on the audience to rise up to the level of Umair, Deb, etc. ;-)
Deirdre Molloy
on 10/11/08
Hey Ethan I hear ya :) BTW a lot of the coverage from attendees blogging the event gave fairly good coverage of what Umair was saying. See the blog links at end of this report http://tinyurl.com/5rvpgg and my report of at a more recent event we held that Umair also spoke at, for an update on his remarks about micromedia http://tinyurl.com/6q77pc
nike air yeezy
on 17/5/09
Mike rocks! Vote for him and learn to bend all browsers to your own will!
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