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Influence: It's in Your Genes

Event Interactive 2012
Format Dual
Organizer Paul Saarinen – Bolin Marking
Speakers
  1. Paul Saarinen – Bolin Marking
  2. Scott Fahrenkrug – Recombinetics
Description More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Avenue Empire are developing their businesses around your influence. We think there is a crucial data set they all are missing. We will take a look at how genotyping can tell more about predisposition to being influential, and how this data may hold the key to the future of marketing, advertising, and lowering the cost of health care in the the near future.
Questions
Answered
  1. Does your DNA predispose you to having more influence?
  2. What genetric traits give you a higher Klout score?
  3. How can you easily get your DNA genotyped?
  4. What are future moral and ethical considerations for using DNA information in marketing, advertising and health care?
  5. What are some example of how this data could be used for good?
Level Advanced
Supporting Material http://www.slideshare.net/taulpaul/love-and-machines-predictive-analytics
Category Health / Future of Medicine
Tags genetics, influence, klout
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