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DIY Merch Solutions / Crowdsourcing & Contesting

Event Music 2012
Format Panel
Organizer Joyce Williams – Zazzle
Speakers
  1. Michael Silverstein – Talenthouse
  2. Catherine Enny – Guerrilla Management
  3. Sean O'Connell – Creative Allies
  4. Brian Furano – Cinderblock
Description Alternatives to traditional merchandising solutions can be more affordable and effective, and advances in digital printing and on-demand manufacturing allow brands to create merchandising programs without any capital outlay and no inventory risk. Fans have long expressed adoration for artists through personal expression in art and graphic design. Fan engagement through crowd sourcing and contesting platforms allows bands to extend brand recognition and distribution channels, while reaching social media outlets to increase visibility and impressions through the fans themselves. Engaging creative fans in the design and promotion of merch for their favorite bands is a synergistic branding experience. This panel will explore new crowdsourcing platforms and the brand building effect that they bring to bands and fans.
Questions
Answered
  1. Do you trust your fans to represent your band/brand through design and interaction?
  2. How do crowdsourcing and contesting play into the future of music merchandising?
  3. What is the most viral and highest trafficked contest or interactive merch program that you have launched?
  4. What is the most unique merchandise item that you have seen sales success?
  5. How have advances in printing processes made you more comfortable with on-demand manufacturing?
Level Intermediate
Supporting Material www.zazzle.com www.creativeallies.com www.talenthouse.com www.guerrillamgmt.com www.cinderblock.com
Category Branding
Tags collaboration, fanmerch, interaction
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