Sign-up processes are everywhere, yet few are easy or enjoyable. Some are downright deadly, acting as a wall to participation.
In this presentation Joshua Porter will demonstrate multiple ways to handle sign-up elegantly, from writing clear, effective copy to adding motivational cues to even getting rid of sign-up altogether.
Questions Answered:
How can I increase people's motivation to sign up?
How can I get rid of the sign-up hurdle altogether?
When can I make sign-up optional?
What type of copywriting works best in a sign-up process?
What are the best practices of sign-up?
What are some strategies to handle the sign-up process?
Who is doing sign-up well? What can we learn from them?