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Designing for Sign-Up

Event SXSW Interactive 2009
Format Solo
Organizer Joshua Porter Bokardo Design
Description Sign-up processes are everywhere, yet few are easy or enjoyable. Some are downright deadly, acting as a wall to participation. In this presentation Joshua Porter will demonstrate multiple ways to handle sign-up elegantly, from writing clear, effective copy to adding motivational cues to even getting rid of sign-up altogether.
Questions
Answered
  1. How can I increase people's motivation to sign up?
  2. How can I get rid of the sign-up hurdle altogether?
  3. When can I make sign-up optional?
  4. What type of copywriting works best in a sign-up process?
  5. What are the best practices of sign-up?
  6. What are some strategies to handle the sign-up process?
  7. Who is doing sign-up well? What can we learn from them?
Level Intermediate
Category Web / Interface Design