SXSW 2012 - Designing for Sign-Up

Designing for Sign-Up
Event	SXSW Interactive 2009
Format	Solo
Organizer	Joshua Porter – Bokardo Design
Description	Sign-up processes are everywhere, yet few are easy or enjoyable. Some are downright deadly, acting as a wall to participation. In this presentation Joshua Porter will demonstrate multiple ways to handle sign-up elegantly, from writing clear, effective copy to adding motivational cues to even getting rid of sign-up altogether.
Questions Answered	How can I increase people's motivation to sign up? How can I get rid of the sign-up hurdle altogether? When can I make sign-up optional? What type of copywriting works best in a sign-up process? What are the best practices of sign-up? What are some strategies to handle the sign-up process? Who is doing sign-up well? What can we learn from them?
Level	Intermediate
Category	Web / Interface Design

Designing for Sign-Up