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F**k Privacy: Neuromarketing is the Web's Future

Event Interactive 2012
Format Dual
Organizer Shaina Boone – Critical Mass
Speakers
  1. Joseph Carrabis – NextStage Global
  2. Shaina Boone – Critical Mass
  3. Meme Rasmussen – Adobe Systems
Description Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism. As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives. If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.
Questions
Answered
  1. What are the greatest misconceptions about online data management and neuromarketing?
  2. How can we fight the misinformation consumers have and are rapidly spreading about online privacy?
  3. What could our digital world look like if consumers were as educated as marketers?
  4. How does pro-privacy equate to anti-capitalism?
  5. Do agency alliances lie with the advertisers or the consumers? Should a shift occur to help our cause?
Level Advanced
Category Branding / Marketing / Advertising
Tags neuromarketing, online privacy, Web Analytics
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